You currently work as the Director of Marketing and Communications for North Corp, the management company for Askov Finlayson, The Bachelor Farmer, and Marvel Bar. Tell us about your responsibilities in this position. What was it like transitioning from Graphic Designer at Cue to Director of Marketing and Communications at North Corp?
The work I’m doing for North Corp is broad. In addition to helping them define how to use their social media platforms, I’ve developed websites and identities, designed and developed products for the Askov Finlayson brand, directed short videos, and worked with our in-house photographer to create a library of assets for media and marketing needs. In short, we’ve built a small in-house studio. There hasn’t been a dull moment since day one!
Ironically, learning how to improve my personal communication and writing skills was the biggest challenge of transitioning into this role. I went from a small company of eight people where I was almost completely self-managed, to keeping up-to-date with three different businesses. I’ve grown immensely from the experience, and I’m so happy I took a leap of faith and explored a career path outside of the agency world.