POPSUGAR

Becky G. on How the World Cup Was a Celebration of Her Culture

Jul 22 2026 - 12:40pm

Becky G at the 9th Annual REVOLVE Festival on April 11, 2026 in Indio, California. (Photo by Gilbert Flores/Variety via Getty Images)Image Source: Getty Images / Gilbert Flores/Variety [1]

Becky G is having a summer to remember.

Fresh off the announcement about her forthcoming album, "Baraja Bendita," releasing Aug. 14, she attended back-to-back World Cup matches, dropped her new single "Patrona [2]," and kept her cool while scarfing down spicy wings on "Hot Ones [3]."

It's all in a day's work for the 29-year-old superstar. In fact, after attending the World Cup opener in Mexico City in June, 24 hours later she landed in Los Angeles to watch the U.S. men's national team take to the field.

"I can't sit down in one place when I'm watching a game," she tells Popsugar. "Especially when it's Mexico — if I can wear a jersey or something that represents [4], I mean, yeah, I'm going to be repping."

Although Mexico was eventually eliminated from the World Cup, the Mexican-American artist (and longtime fútbol fan) doesn't view the loss as a total defeat.

"I feel like what we've won, as a whole, is so much greater," she says. "All the foreigners that have traveled from so far away are coming to Mexico for the first time and discovering the community, the unity, the celebration, and our ability to be a source of hope even through such loss. That is, I think, one of the most beautiful things about Mexican culture and part of why my heart beats the way that it does. I'm just so proud of us."

Becky G at the FIFA World Cup 2026 Opening Ceremony held at SoFi Stadium on June 12, 2026 in Los Angeles, California. (Photo by Michael Buckner/Variety via Getty Images)Image Source: Getty Images / Michael Buckner/Variety [5]

Her love for Mexican culture also informed her latest project, a limited-edition tequila bottle she designed for Patrón, with whom she has a longstanding partnership. "Keeping the original essence and our true Patrón green was important," she says. "But also, water [was] the main source of inspiration for what this reimagining could look like."

The collaboration aims to highlight the work of Isla Urbana [6], a Mexican nonprofit organization that installs rainwater harvesting systems to help households collect and store rainfall for everyday use — like washing, bathing, cleaning, and watering plants. Patrón has funded the installation of 200 rainwater harvesting systems for households across the state of Jalisco, the heart of tequila production and the birthplace of Becky G's four abuelitos.

"Water is essential beyond just tequila making," she says. "The popularity and the demand of tequila has been so amazing throughout the world, but that demand has a direct impact on the people who are essential in that process."

Image Source: Patron

The spirits brand is also partnering with Becky G on her aforementioned record, "Patrona," which speaks to the multidimensionality of being a boss. "Patrona energy is about stepping into your power," she says. "And for me, I'm in a season of really owning who I am and all parts of myself. Being a 'patrona' is about being not just a boss of your dreams, but embracing all sides: being tough and strong and hard, but [showing] the vulnerability and the softer side as well."

She captures both sides in the accompanying music video [7], moving seamlessly between each one with a change of hair, wardrobe, and attitude. "You see not just the glitz and the glam or pop star version of me, but you see the person who's willing to tie her hair up and put her fighting gloves on and do the hard work, the behind-the-scenes work that not everybody gets to see," she explains. "And [how] every day I make that commitment to continue showing up."


Mekita Rivas [8] (she/her) is a PS contributor. She covers everything fashion, writing up profiles, industry news, and long-lead stories. In addition to fashion, she frequently covers culture, identity, politics, wellness, travel, and more.


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