A friend saw this in LA today. To me its worse than playing the wrong anthem. How does this happen @adidas [1] ? pic.twitter.com/VlHAA9I18V [2]

— Monica Gonzalez (@MonicaGonzo) June 8, 2016 [3]

The internet is abuzz about a major misspelling blunder. In ads posted at Adidas stores around the US, the athletic brand erroneously features the word "Columbia" in front of a photo of Colombian soccer players Farid Diaz, James Rodríguez [4], Juan Cuadrado, and Edwin Cardona.

The poster, promoting Adidas's new home kit featuring official merchandise for the Colombian national soccer team currently playing in the Copa América Centenario [5], caught everyone's attention on social media, prompting the hashtag #ItsColombiaNotColumbia. With tweets like "This is quite painful [6]" and "Shame on you [7]," fans of one of the best teams in the world [8] and, most importantly, the gorgeous South American country are showing their disappointment with the mistake. There's been no word from Adidas yet on the error.