The beauty industry loves Eva Mendes [1] — but who doesn't? The actress helped launch Circa Beauty [2] earlier this year, and now she's the face of Estée Lauder's New Dimension skin care line [3] coming out this Fall. "Since my teenage years, I have always admired Estée Lauder, the woman and the brand," Eva said in a press release. "I'm excited to represent New Dimension skincare because I can relate personally to what it stands for — the power we have as women to take control and transform our own beauty." The sculpting collection will feature the New Dimension Shape + Fill Expert Serum and New Dimension Expert Liquid Tape. Keep scrolling to watch the new ad, featuring Eva's flawless skin, then check out how she gets those amazing cheekbones [4] with the help of one makeup product.