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Havaianas didn't become the most popular flip-flop overnight. The Brazilian brand has a rich history [2] that slowly generated its worldwide name recognition — from the early days in lower-income communities to the runway.
Today, it's virtually impossible to find someone who doesn't own a pair of the trendy, Summer-ready [3] sandals. But how much do you really know about them? Read on to discover 12 interesting facts, straight from Havaianas itself [4].
- They were created in 1962.
- They were the first-ever rubber flip-flop.
- They're owned by Alpargatas [5].
- Their unique name stems from the Portuguese [6] word for "Hawaiians," havaianos.
- They were originally only available in blue and white.
- They're inspired by the zori, a traditional Japanese sandal.
- In 1980, they were officially listed as a product that controls inflation in Brazil (along with rice and beans).
- For 1998's FIFA World Cup, they introduced a sandal with a mini Brazilian flag on the strap, showing their support for the national team [7].
- In 1999, Jean Paul Gaultier became the first designer to feature them on the runway.
- They launched a sell-out collection with Missoni in 2010.
- In 2011, they created a Disney [8]-inspired line.
- They have an ongoing philanthropic partnership with Conservation International [9] to help save marine life.