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Selena Gomez just took the No. 1 spot on another major list. The "Kill Em With Kindness" singer and actress was selected as the most influential social media personality by data company D'Marie Analytics [2], ranking above other international personalities like Beyoncé and Rihanna and brands like Forever 21 and Nike. And while that might not shock you — she is the most followed person on Instagram and currently holds the record for the most "liked" photo on the app [3] — it is the amount of money the company estimates each of Selena's social media posts is worth that will leave your jaw on the floor.
According to an AdWeek article [4], D'Marie Analytics says that with more than 180 million followers across Facebook, Instagram, and Twitter and a high engagement rate, each post by Selena to all of those social media platforms is worth $550,000. Now, this doesn't mean that Selena is getting paid that amount by brands she partners with, like Coca-Cola and Pantene, but that because of the amount of people she reaches and her influence on social media, a post by her would cost that much money if it were to be an ad — what D'Marie Analytics calls her "ad-equivalent." Considering Selena recently opened up to The Hollywood Reporter [5] about the little effort that goes behind her Instagram account, this amount of money seems exorbitant. She's the queen of social media, indeed!