Dove is highlighting real beauty in their newest campaign. The skin-care brand recruited Peruvian photographer Mario Testino to shoot 32 women and girls from 15 countries, ages 11 to 71, who believe beauty comes from within. Among those women: five inspiring Latinas — including two pint-sized girls from Mexico that will melt your heart.
With the Real Beauty Pledge, Dove is committing to using women (not models) on their advertising [1], from a variety of backgrounds and cultures, and without any retouching. "Globally 8 out of 10 girls opt out of key life activities when they don't feel good about the way they look. Dove has a mission to ensure the next generation grows up enjoying a positive relationship with the way they look," the pledge reads. Badass! We're giving serious props to the brand for this initiative and admiring the gorgeous photos and inspiring quotes from the Latinas in the campaign ahead.
Rose, Producer From Brazil
"Beauty is feeling good about yourself. It's the happiness you transmit through sparkling eyes and a wide smile. It comes from inside."
Danya and Maria, Students From Mexico
"I learned that girls can be confident and do what they want . . . I would tell other girls that real beauty is being yourself. You have to be yourself and you will be happy." – Danya
"I feel confident when I dance since I am doing something that I love . . . I would tell other girls to do things that make them happy and not worry what other people think." – Maria
Paola, Artist & Founder of Football Without Gender From Mexico
"I am most confident when I am in my football kit or sportswear — this makes me feel more beautiful and more like 'me' than any dress or pair of heels can."
Patricia, Student From Brazil
"To me, real beauty is when a woman is happy. No matter what she looks like, if she is happy with herself, she will truly be beautiful."