Your grandma did it and so did your mom, so, of course, you followed the ritual too. A thick, plastic shower cap is a staple in every Latina's bathroom and a must before getting in the shower on no-shampoo days: whether your hair is wrapped up in a doobie, in pin curls, or freshly straightened or curled, you've got to protect your strands with that unflattering, beauty-supply shower cap before stepping anywhere near water — or your mom will somehow know! But we've got good news for women who don't wash their hair every day: a new company, SHHHOWERCAP [1], has updated the old-school, noisy, disposable cap with stylish, long-lasting options that you won't mind rocking in front of your boyfriend or roommate.
In an interview with Fast Company [2], founder Jacquelyn De Jesu said that after her hairdresser and mother (there's Mom again!) encouraged her to wear a cap in the shower to preserve her locks, she started searching for both high-quality and cute ones she could buy. When she came up dry, she decided to self-fund a start-up that would launch a line of sleek, turban-inspired options that were water-repellent and machine-washable. Each cap retails for $47 and features a flexible band that offers a secure fit that'll protect your natural curls, curling-iron curls, or sleek blowout, no problem. Keep scrolling to see the collection (the cute campaign, above, stars Instagram cool girl Taylor Lashae [3]) and find out where to preorder the items (launching in November).