Guaynaa may not look like your typical Puerto Rican rapper, but that's precisely how he got his stage name. His friends dubbed him "Guaynabito" referring to Guaynabo, an area of the island known for its wealth and preppy style. He blew up in popularity after releasing a freestyle video rapping about the realities of living in a post-Hurricane Maria Puerto Rico in a humorous way.
His chart-topping music video for "ReBoTa" has gotten over 430 million views on YouTube and cemented him firmly in the Latin music industry. In 2020, he released his debut studio album, BRB Be Right Back, which included collaborations with Nicky Jam, Yandel, Becky G and more. His conservative fashion sense mixed with the unapologetic, raunchy lyrics, typical to reggaeton, make him a unique and memorable contender for best upcoming Latin artist.