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Always Maxi Pad Advertising

Maxi Pad Ad Finally Draws Blood

Bloody hell, it's about time! Always has an ad for its ultra thin pads that features a teeny tiny dot of red blood (no carefree girl in white in sight), and it may be one of the first instances a US feminine hygiene ad has dared to reference real blood, much less show it.

Despite being about periods, tampon and maxi pad advertisements have a long history of pussy-footing around the realities of menstruation with euphemisms, metaphors, and that infamous blue liquid. The closest we've seen to a blood reference are the o.b. and Tampax ads above that use vampires and sharks to get their point across.

Is this a step in the right direction? Do you think we'll ever get to a point when a woman's period and her body are talked about openly and honestly?

RoaringSilence RoaringSilence 6 years
Ohh good point about the toilet paper ads! But seriously... I am all for the funny approach! I actually had a huge assignment in college on something like this. In a marketing class, we had to create an idea for a tampon ad. We talked about it forever, and at first it was weird as hell, and then it was awesome. Certainly one of the most challenging things for which you can make a commercial.
Bettye-Wayne Bettye-Wayne 6 years
Agreed Steph! I could care less what color the liquid is, as long as the pad soaks it all up.
divasshadow divasshadow 6 years
Oppps! I believe Kotex was the first to use blood red in its feminine care products.
amber512 amber512 6 years
stephley stephley 6 years
Annie-Gabillet Annie-Gabillet 6 years
Haha @stephley. Same goes for diaper ads!
stephley stephley 6 years
How specific do we need to get in ads? The blue liquid was weird - but I don't want toilet paper and tissue ads to get any more 'real'.
amber512 amber512 6 years
I remember growing up with the blue liquid ads and it was always so weird!
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