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American Apparel Butt Ad

Would You Boycott a Company For Sexist Ads?

American Apparel has one-uped itself when it comes to soliciting outrage. A new campaign asks women to upload pictures of their asses, no face necessary, so the world can rate and comment on them. After the Internet weighs in, AA judges will crown "the best bottom in the world." Such in your face objectification is clearly offensive — and annoyingly predictable — but would it ever cause you to stop shopping at a store if you really liked the product?

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