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American Apparel Butt Ad

Would You Boycott a Company For Sexist Ads?

American Apparel has one-uped itself when it comes to soliciting outrage. A new campaign asks women to upload pictures of their asses, no face necessary, so the world can rate and comment on them. After the Internet weighs in, AA judges will crown "the best bottom in the world." Such in your face objectification is clearly offensive — and annoyingly predictable — but would it ever cause you to stop shopping at a store if you really liked the product?

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snowysakurasky snowysakurasky 7 years
i was going to go there soon to look for some long tees/tanks to wear with leggings, thanks for reminding me. its not really sexist since they could have done it for guys too, and may well do it for guys next. its less harmful than makeup companies airbrushing and distorting models faces to look unnaturally amazing, in my opinion. i guess because their clothes are plain their advertising has to be edgy. otherwise the store wouldn't be hip and they couldn't overcharge. one thing though, their stuff is made in usa (unlike target, etc) i believe
Kiyoha Kiyoha 7 years
Ew, American Apparel. I remember first seeing some of their ads...they looked HORRIBLE. The female models in their ads looked like they hadn't bathed in weeks and their male models were no better... So I don't think their ads are sexist. Just really grungy-looking... ...people actually buy their stuff...?
juliafofulia juliafofulia 7 years
I agree that you can get shirts at places like target for way cheap and then you don't have to pay shipping if you are like me and live no where near an AA but I don't shop there cause they are way over priced. I don't really care if a company's ads are "sexist". I shop for quality clothing that looks good on me. You can never trust ads anyway. All ads are lies. That is why companies pay advertising agencies. To make the look good when really all they are is over priced or whatever other horrible thing they do.
Advah Advah 7 years
Not any more offensive than perfume ads that use women's body AND photoshop it imo..
mix-tape mix-tape 7 years
I never understood why women bought solid color shirt there for $50 when you could go to Target or where ever and purchase the same thing for $5. They sell simple solids and make a fortune off them while objectifying the women selling them. Wasn't there an entire scandal on the owner of AA having charges of sexual assault or something related?
tlsgirl tlsgirl 7 years
I don't shop there anyway. Their clothes are obnoxious and almost universally unflattering.
jenni5 jenni5 7 years
I guess it depends on the ad. But the ad above isn't really offensive to me. But I'm with everyone else who says their clothes suck.
Autumns_Elegy Autumns_Elegy 7 years
I'm with Lyv. Anyway, boycotting a company because they're looking for a new bum to be in their catalog would be like boycotting BigW because they use models whose thighs don't touch.
zeze zeze 7 years
I think they have the creepiest looking models and poses. In all their ads, their clothes look worn-out and dirty... But I've noticed they don't really photoshop and sometimes use real bodies...which is a plus.
jocupcake jocupcake 7 years
I'd just like to say that I hate AA. I don't understand how they got so popular in the first place.
Studio16 Studio16 7 years
That's not really sexist. Clothing stores are going to hunt for nice looking people to model their clothes. Models are human hangers, they're not there to make us think. Long story short: I don't think the ad you chose to serve as an example for this story is sexist. American Apparel's CEO is pretty skeevy, yeah, but this ad isn't sexist. ^ That ad, however, is sexist, and no one said anything about that. Women should use sex to get people to vote for health care reform? I thought we were way past the whole "Women can't hold an intelligent conversation" thing.
Lyv Lyv 7 years
I was gonna be like "YEAH I TOTALLY WOULD" but then I remembered I drink beer. :(
x3Lorelei x3Lorelei 7 years
I seriously doubt the nicest butt in the world would end up any where near American Apparel, but rather in Apple Bottom Jeans. Which by the way, when Nelly started that line, some people started pointing fingers at that too. There's nothing wrong with modeling a pair of jeans or undies. But this just sounds like a sod fest for women to be their b**chiest to everyone possible. Yay, anonymity on the internet.
PaulMcCartney PaulMcCartney 7 years
I don't believe this constitutes sexism unless it said something like, "woman are only as good as their asses" or something like that. But what do I know? I'm just Paul McCartney.
reesiecup reesiecup 7 years
So long as it is not gratuitous, I rarely get offended. However, I do often wonder how 2 naked people in say...CK ads would compel me to purchase their jeans. What's the point if I can't view the product?
Pistil Pistil 7 years
"we're looking for a brand new bum to be the new 'face'..." American Apparel will always be skeevy to me and way overpriced. It's not really a boycott if I just have no interest in shopping there. To be fair, the contest is for fantastic asses modeling panties OR briefs. Though the overwhelming majority of entries are young women, it's really open to anyone who wants to make an ass of themselves :) (Sorry, I couldn't resist)
secondstar secondstar 7 years
I don't really like any AA ads, but it's nothing that would make me stop shopping there. Though I haven't shopped there much lately anyways, I've been able to find very similar products for much cheaper elsewhere.
bryseana bryseana 7 years
There are way more sexist things. This is just funny.
GlowingMoon GlowingMoon 7 years
Uh, in my opinion, this is not sexist. It's not belittling anybody based on sex. In my opinion, it's about appreciating a certain body part. In this case, it's the bottom. There's nothing wrong with that. :) I appreciate a cute bottom in both women AND men. It's about physical aesthetics. :)
Anne26 Anne26 7 years
I could probably apply for that. ;-)
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