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Bacardi Ugly Girlfriend Ads

Imagine! Bacardi Ugly-Girlfriend Ads Not Effective

Is this some kind of play on Ugly Betty gone terribly awry? Or just tacky and mean and not at all funny? Either way Bacardi has taken down the promotional sites for its ugly-girlfriend-as-hot-accessory campaign.

Honestly, I don't even understand these ads! Are they targeted at men or women who feel better about themselves by having ugly friends? And how does copy like "Lucy's rubbing thighs, magically combined with a sticking-out jaw and drooping breasts will turn any trip to the mall into an unforgettable experience" help?

View two other ads (they're worse!) from the campaign after the jump.

Join The Conversation
skigurl skigurl 7 years
LOL i agree with Bella, Sally is cute! i see their POINT...girls joke all the time that it's better to hang out with uglier/fatter girls so they look more attractive, but it did NOT work whatsoever as an ad campaign...and never will
Lyv Lyv 7 years
I don't even have the energy to put into words how lame and out of context these are so I'm just gonna give it a super major eyeroll and call it a day...
Bettye-Wayne Bettye-Wayne 7 years
What are you ladies talking about? NOTHING makes me want to drink Bacardi Breezers more than seeing conventionally unattractive girls ridiculed in exchange for the $200 bucks they earned posing for these shots. Let's all go befriend some ugly chicks and drink Bacardi Breezers! WAAAHHHOOOOOOOO!!!!!!!!!!!!
CorkinCokeACola CorkinCokeACola 7 years
I'm pretty sure it's marketed towards women judging by the bikini part. But really, women are not accessories or playthings. This is a terrible and awfully catty campaign. They're not ugly either.
JamieRunning JamieRunning 7 years
Which idiot on the marketing team thought this was a good idea? Why did these people agree to be part of these heinous ads? Self-deprication and sexism/general viciousness.
reesiecup reesiecup 7 years
ridiculous marketing antics. epic fail
postmodernsleaze postmodernsleaze 7 years
I don't find this one bit funny. And yeah, who the hell are they marketing these towards? Guys? I'm sorry, but if you're a guy drinking Bacardi Breezers, I don't think you're going to have any girlfriend at all.
TammyO TammyO 7 years
I think it's totally mean and high schoolish. Just sad.
CaterpillarGirl CaterpillarGirl 7 years
i think its hilarious.
chloe-bella chloe-bella 7 years
It's also insulting that they think all women are so superficial and shallow as to want to have "ugly girlfriends" as accessories just to make themselves look better.
bryseana bryseana 7 years
I don't understand the concept. It seems pretty mean spirited.
Beauty Beauty 7 years
Yech. Awful, mean, sexist, and inaccurate... I think Sally is cute!
Pistil Pistil 7 years
Way to go, marketing team. My first interpretation was that you're going to need a lot of booze to put up with your insufferable girlfriend. Who drinks Bacardi breezers at the mall?
snarkypants snarkypants 7 years
all i get from these ads are that ugly people drink lame girly drinks.
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