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Bacardi Ugly Girlfriend Ads

Imagine! Bacardi Ugly-Girlfriend Ads Not Effective

Is this some kind of play on Ugly Betty gone terribly awry? Or just tacky and mean and not at all funny? Either way Bacardi has taken down the promotional sites for its ugly-girlfriend-as-hot-accessory campaign.

Honestly, I don't even understand these ads! Are they targeted at men or women who feel better about themselves by having ugly friends? And how does copy like "Lucy's rubbing thighs, magically combined with a sticking-out jaw and drooping breasts will turn any trip to the mall into an unforgettable experience" help?

View two other ads (they're worse!) from the campaign after the jump.

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