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Bank in Argentina Wants Your Money and Your Tolerance

Argentina's Banco Provincia wants you to know it treats all people the same. In this forward thinking ad the bank's acceptance of a transgender woman prompts an old man (who also uses the bank) to accept her, too. The final message that splashes across the screen translates as: "Your life changes when there's a bank disposed to change." It's a little cheesy, but I can't help but feel touched by this spot. That's pretty crazy, considering this is an ad for typically unemotional bank services!

Join The Conversation
tglynn tglynn 8 years
Seems a little theatrical, but a great ad nonetheless.
janneth janneth 8 years
I would use that bank. What an ad. It choked me up.
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