Betty and Don and Roger and Joan are all perfectly coiffed, dressed, and ready for whatever people over 10 do with Barbies. I knew I was getting too old when I started giving them bangs and switching their heads and bodies, but these are collectors' items and not for maiming.
It's not the first TV show to get a Barbie line though. I Love Lucy and, weirdly enough, The X-Files had their own, but it is the first to license rights from the studio that produces the show, which is a complicated way of saying it's a marketing ploy.
There is one first, though! Roger Sterling and Joan Holloway are the first Barbie pairing to be an adulterous couple. Yay, society!