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Celeb Mag For African-American Women — Love It or Leave It?

The supermarket checkout counter is about to get a little more crowded. Celebrity magazine Juicy will arrive in May, giving us one more thing to flip through while we wait in line. However, the publishers don't really expect all of us to reach for it.

The magazine will specifically target one group of grocery store shoppers: African-American women: "From Jay-Z and Beyonce to what’s up with Rihanna and the Real Housewives of Atlanta, Juicy will cover the latest and greatest in hairstyles and hair products." Mainstream celebrity magazines do feature black stars, but do you still like the idea of this more targeted option?

Join The Conversation
tarynitup tarynitup 7 years
Some of you need to put your thinking caps on!!! Before you try to point out how upsetting it would be to black people if a "white" magazine came out, please consider the purpose of magazines and media specifically targeted to black people and other ethnic/cultural groups. In case you didn't know, media for specific cultural/ethnic groups exists not to separate us, but to offer media that acknowledges a group that isn't or is only marginally acknowledged in mainstream media. Just as Rolling Stone magazine doesn't meet the needs of all fans of pop and rock music, Elle and People do not meet the needs of all fans of pop culture and fashion. It is a myth that the demand isn't there for media targeted to Black culture. Black women spend plenty of money on fashion, beauty and media. Do a lil' research that doesn't rely on quotes from those in advertising and marketing! I'm sure you'll be amazed! xoxo
Yogaforlife Yogaforlife 7 years
I don't see any problem with it. I just wish there as less trashy tabloid magazines promoting a culture of celebrity/materialism and more magazines focusing on enrichment, being a good person, and acceptance from within.
CHOOCHOO CHOOCHOO 7 years
I also was of the opinion that I don't find this offensive or consider it segregation. Black dolls, black makeup, black hair products, etc, all serve a purpose and that is to address a need. I'd be pissed if I wanted a doll and the only dolls available look nothing like me. In that same vein, I'd be pissed if I spent $4 on a hair magazine and they only provided information on four styles for my kind of hair. I am wondering about this 'entitlement' issue, though. What does that even mean?
CHOOCHOO CHOOCHOO 7 years
Where's the rest of my comment go? That sucks. Anyway, hypno, I asked if that was intentional, because either way, it was funny!
CHOOCHOO CHOOCHOO 7 years
*hypno* - "get hot under the color" <-- That was pretty funny. Unintentional? I don't have a problem with it. I also don't have a problem with black dolls, dark bandaids, black makeup or black hair products. I tell you what, I'd be pretty pissed if I wanted a doll and was forced to have one that looked nothing like me. Likewise, I'd be mad if I spent $4 on a magazine and only three hairstyles were for my kind of hair. If the market is there, great. It's not segregating when you provide something for specific needs. White skin is different than darker skin, for sure (although I didn't realize there was a different texture - - really?), so having dark makeup available isn't racist, right? Same with the hair products. Hair varies from person to person, but between races, it's more pronounced. Addressing that issue isn't segregating. I am curious about this entitlement issue, though. What does that mean?
PinkNC PinkNC 7 years
In Touch, US, Ok, and Star magazine are trashy gossip mags. Everyone knows that they're not classy.
boredgourdless boredgourdless 7 years
Where's the "Who cares? It's another mag to flip through in the checkout line" button?
imLissy imLissy 7 years
I don't really see anything wrong with it other than I think there should be less of this trashy crap being sold, not more. Who buys these things???
hypnoticmix hypnoticmix 7 years
"my only problem is, that if there was a "white" celebrity magazine there'd be a bunch of racist bull coming from everyone who isnt white" True story Anonymous but again IMO that's because most people would focus immediately on race with blinders on and not even consider the cultural angle. There's nothing wrong with a publication for Scandinavian or Persian culture for women either. There are dozens of cultures which make up the Anglo women and if the focus was culture and not race then I don't see a problem with it. I know plenty of Afro Americans would get hot under the color and raise a fuss but again that's just reactionary from the other side.
HoneyBrown1976 HoneyBrown1976 7 years
Really, Anon #21? Considering that most of pop culture, well American anyway, is centered around Whites as though People of color doesn't exist. So, it's to be expected. It's always funny when a maligned group wants/seeks something for their voice to only have the majority and overwhelmingly represented group talk about how wrong it is to segregate. Are they completely oblivious to this fact?
bellavita214 bellavita214 7 years
Anon... what specifically was racist in what PinkNC wrote about gossip magazines being mindless? They are mindless. And I agree in the wishing that they would go away.
PinkNC PinkNC 7 years
You don't even know me Anon, so whatever :) You clearly cannot comprehend what most of us are saying here. I will not repeat myself in a loooong manner because the point is pretty clear what we're saying. It's okay for both races to have these types of magazines. Most of the popular trashy tabloids don't give them credit for anything good anyhow. I think a reason why they don't complain is mostly because the magazines are predictable trash with no intellect. Plus, if I'm black then I wouldn't want to be in any trashy tabloid anyway. In short......It's about sharing your own culture, just like *Hypno* said. Get a clue Anon before you post your comment under Anonomous ;)
mix-tape mix-tape 7 years
I said "love it", but really I wish that regular magazines would include more black people. Unfortunately that will be a trickle down effect from more black people starring in Hollywood films first. Maybe one day...
bryseana bryseana 7 years
It's not unique, as in there's other magazines targeted toward a black audience. I can understand the concept, because many magazines are dominated largely by Caucasian actors, singers, etc... What would be better, in my opinion, is to have more diversity within magazines, movies, and tv shows. But there is an exclusion, be it unintended or not.
totygoliguez totygoliguez 7 years
If that is what the public wants then they should have it. I particularly don't like tabloids they are full of lies and bs. Regarding the magazine for a specific public, I think is great. It is not about segregation is about specialization. As PinkNC said, white own magazines do not usually have a lot of diversity in them. I think it is important that women of different culture and race can have something that is specific for them and for their needs. I think that if you are an African American and you are only interested on African Americans artist then this magazine is perfect for you.
PinkNC PinkNC 7 years
I don't read tabloid magazines either. You can tell just by reading what's on the cover that it has the same old gossip in them. There's really not anything intellectual in there. I wouldn't pay a literal quarter for them. I like reading something that has good TRUE stories in them or tips that can help with our daily lives. The gossip should always be kept to a minimum - like to where you almost don't see it.
marcied23 marcied23 7 years
i don't really read tabloid mags, not b/c they don't feature enough blacks, but because they're generally trashy (how many times do i have to see a Kardashian and their new diet). that being said i get where the mag is coming from and i'm interested to see what it has to say.
hypnoticmix hypnoticmix 7 years
I can understand how on the surface this seems all about color and segregation but if we take that trigger reaction I think we're missing the forest for the trees here. I can appreciate both views however for those of you who say leave it I should point out that this publication is not about color so much as it is about culture. Regardless of racial harmony there will always be defined and unique cultures which people will celebrate with others of the same culture. American Afrocentric culture is one of them. Sista's want to be able to talk to other sista's about their uniqueness in the world and there's nothing wrong with that as long as they celebrate their own with out demeaning another. I also understand the point of view of being Anglo in this society where your race has been perpetually intellectually prosecuted for historical racial inequality only to see this and cry foul. I think in this case it would be prudent not to judge a book by it's cover.
PinkNC PinkNC 7 years
It’s just like with this website. Yes, I love to visit Sugar, but the simple fact is that when there is a poll about the best actor, best looking, or anything else - you see the same old faces, but you DO NOT see them. You don’t really see long blogs written on Sugar about famous African Americans and their pets, make up styles, fashion, recipes, or anything else….again, you see the same old faces, but you DO NOT see them. And once again, they do NOT complain. They are always very civil about it. Now I could go on and on, but the simple fact is that we are not all the same. And African Americans don't get the entitlement that they deserve in numerous popular magazines or website. The attention is in no way leaned their way enough to be called equal. So again, NO, I do not have a problem with a new magazine coming out that speaks more to the African American community. After all, how can you complain about blacks having another magazine on the shelf, when they don’t have that many of them publishing anyway? You are NOT being segregated! You don’t see African American magazines on the shelves at many stores….if at all. Usually the African Americans have to go elsewhere in order to buy them within their community, or they have to order their black magazines to come to their home. Stop bitchin and allow them to have another magazine. If you don’t want to look at it because it offends you….then don’t buy the damn thing. No one is forcing you to spend your money on it or open it up to view it.
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