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Cervical Cancer Perfume Commercial From the Oscars

Cervical Cancer as Perfume Ad — Love It or Leave It?

If you tuned into the Oscars last night, you probably saw a very confusing perfume commercial (unless you used DVR, of course). The ad employs familiar themes that you might expect to see in a Chanel or Britney Spears perfume ad, but in fact the makers just want to tell you about cervical cancer. After flashing a shiny perfume bottle in front of an intrigued woman, a voice-over says: "Maybe it's unfair to get your attention this way, but nothing's fair about cervical cancer."

The ad definitely got the attention of the friends I was watching with, but is it demeaning to women to suggest that we'll only pay attention to our health if we're tricked into thinking it's all about something that smells nice?

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