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Cervical Cancer Perfume Commercial From the Oscars

Cervical Cancer as Perfume Ad — Love It or Leave It?

If you tuned into the Oscars last night, you probably saw a very confusing perfume commercial (unless you used DVR, of course). The ad employs familiar themes that you might expect to see in a Chanel or Britney Spears perfume ad, but in fact the makers just want to tell you about cervical cancer. After flashing a shiny perfume bottle in front of an intrigued woman, a voice-over says: "Maybe it's unfair to get your attention this way, but nothing's fair about cervical cancer."

The ad definitely got the attention of the friends I was watching with, but is it demeaning to women to suggest that we'll only pay attention to our health if we're tricked into thinking it's all about something that smells nice?

Join The Conversation
lisabethgrey lisabethgrey 7 years
It might be a little demeaning Tres but for some reason, health reasons are often not enough to get people to pay attention. Take smoking for example, it increases the risk of lung cancer yet, more women are more likely to quit because it also speeds up wrinkles and other signs of aging. So perhaps this perfume-like ad might just get the attention of those who may never really pick up a health leaflet or whatever "drab" ad about such issues.
betty-kraker betty-kraker 7 years
i liked it
Venus1 Venus1 7 years
Love it is hardly the word, but like ads that promote the use of condoms, anything which gets the message over....
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