Skip Nav
Wedding
These Will Be the Hottest Wedding Trends of 2017
Wedding
13 Wedding Photographer Secrets You Need to Know Before You Get Married
Humor
This Bride Just Had the Most Epic Photo Shoot With Her 5 "Bro-Maids"

Cervical Cancer Perfume Commercial From the Oscars

Cervical Cancer as Perfume Ad — Love It or Leave It?

If you tuned into the Oscars last night, you probably saw a very confusing perfume commercial (unless you used DVR, of course). The ad employs familiar themes that you might expect to see in a Chanel or Britney Spears perfume ad, but in fact the makers just want to tell you about cervical cancer. After flashing a shiny perfume bottle in front of an intrigued woman, a voice-over says: "Maybe it's unfair to get your attention this way, but nothing's fair about cervical cancer."

The ad definitely got the attention of the friends I was watching with, but is it demeaning to women to suggest that we'll only pay attention to our health if we're tricked into thinking it's all about something that smells nice?

Around The Web
Join The Conversation
lisabethgrey lisabethgrey 7 years
It might be a little demeaning Tres but for some reason, health reasons are often not enough to get people to pay attention. Take smoking for example, it increases the risk of lung cancer yet, more women are more likely to quit because it also speeds up wrinkles and other signs of aging. So perhaps this perfume-like ad might just get the attention of those who may never really pick up a health leaflet or whatever "drab" ad about such issues.
lisabethgrey lisabethgrey 7 years
It might be a little demeaning Tres but for some reason, health reasons are often not enough to get people to pay attention. Take smoking for example, it increases the risk of lung cancer yet, more women are more likely to quit because it also speeds up wrinkles and other signs of aging. So perhaps this perfume-like ad might just get the attention of those who may never really pick up a health leaflet or whatever "drab" ad about such issues.
betty-kraker betty-kraker 7 years
i liked it
betty-kraker betty-kraker 7 years
i liked it
Venus1 Venus1 7 years
Love it is hardly the word, but like ads that promote the use of condoms, anything which gets the message over....
Stress Linked to Cervical Cancer
Molly Ringwald's Diet and Exercise Tips For Losing the Baby Weight
Mars Candy Wants You to Pleasure Yourself
A Test That's Better Than the Pap?
HPV Explained: From Cervical Dysplasia and Cancer to Testing For HPV
2010 Oscars Coverage Roundup
Doctors Recommend Against DIY Pap Smears
Announcing the Winner of Our Oscar Ballot Giveaway!
Who Is the Best Once Upon a Time Character of 2016?
Holiday Baby Names
From Our Partners
Latest Love
All the Latest From Ryan Reynolds