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The Color Red and Attraction

What the Color Red Does For a Man

I don't think red is a color men wear much, but they might want to consider it. A series of studies found women are more likely to find a man sexually desirable if he's either wearing red or is bordered by it.

Red has always been associated with power and male energy. The most powerful citizens in Ancient Rome were literally called "the ones who wear red," and even today we have the red carpet. Yet while wearing the color can make a man appear more attractive and powerful, it cannot make him seem more likable, kind, or sociable. Relief!

Scientists believe the association between red and status is so ingrained in us that it's now a biological response. "When women see red it triggers something deep," says Andrew Elliott, the psychologist behind several studies on red and attraction at the University of Rochester. "We say in our culture that men act like animals in the sexual realm. It looks like women may be acting like animals as well."

Image Source: Thinkstock
Join The Conversation
postmodernsleaze postmodernsleaze 6 years
juicebox, I totally agree with you! I don't think they look terrible in black, per se, but I love a guy in a clean white shirt. I think it's so sexy.
Pistil Pistil 6 years
Red does not look good on my guy. But his car is red, so maybe that's it.
amber512 amber512 6 years
I absolutely hate red on anyone or anything. My husband rolls his eyes often when he asks my opinion on something and I say "eww, it's RED!" And his answer is always "well pretend it ISN'T red, then what would you think?" lol I own nothing red and thankfully, neither does he!
juicebox07 juicebox07 6 years
Red is a sexy color. I find females look good in red too. But I do think the color that a guy wears can make him seem more attractive. For example. I I think guy's look better in white, but I hate when they wear black.
Lyv Lyv 6 years
Not me... I find flashy colors such an instant turn-off in guys.
postmodernsleaze postmodernsleaze 6 years
Red is my favorite color to wear. I guess I don't notice many men wearing it. I thought I've always read that men like women in red? Does red trigger something positive in both sexes? Maybe we should all just wear red and see how much our sex lives improve.
stephley stephley 6 years
I mean really - does this trigger anything deeper than the giggles?
stephley stephley 6 years
I think a little surprising color on a man does spice things up, but if red was so seriously image changing, I think red suits, red shirts, etc. would have caught on long ago.
runningesq runningesq 6 years
My husband wears red often ... he has a few red polos/ tshirts, but mostly a lot of Univ of Maryland clothes :P
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