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Commercial For Female Arousal Drug Zestra

Media Not Hot For Female Arousal Ads

Do you know what Zestra is? Probably not, since the makers say they're having a hard time getting publicity. Viagra might be a household name, but Zestra, a product that increases female desire, hasn't caught on. Those behind Zestra tell the New York Times that TV networks, cable stations, radio stations, and sites like Facebook and WebMD have turned down their ads like the one below. They blame society's reluctance to discuss female sexuality, a tendency that also explains tepid tampon and maxi pad commercials.

A woman's sexual pleasure has long taken a backseat to the so-called needs of men. Sex of the movies often shows it through a man's perspective — both parties are supposedly pleased after some quick intercourse, when we know a woman's pleasure often takes a little more work than that. Maybe getting our own awkward commercials with middle-aged women talking about "fireworks" in the bedroom would help us take a step closer to equality in the bedroom.

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