Skip Nav
Relationships
If These 30 Signs Sound Familiar, You Need to Get Out of Your Relationship ASAP
Wedding
Couple's 1-Year-Old Son Helped Dad Propose in the Cutest Way Possible
Dogs
This Instagram Account Features Hot Dudes With Dogs and We're Not Mad About It

Conde Nast Licensing Magazine Names to Restaurant Business

Power Lunching With Your Favorite Magazines

I often read magazines while lunching, but now Condé Nast wants readers to lunch at its magazines' restaurants. The media empire, which owns Vanity Fair, Vogue, and The New Yorker, among others, is licensing its magazine brands to a buffet of media-inspired restaurants.

Magazines and restaurants are frequent companions, from power-lunch destinations dominated by media types to hotspots run by magazine moguls, including Vanity Fair editor Graydon Carter's Waverly Inn and Monkey Bar and the new Lion restaurant, backed by Men's Health editor Dave Zinczenko. Other famous experiments in restaurant-media domination include Playboy's Playboy clubs and the garish ESPN Zones. But Condé Nast is remaking the model.

Lately, magazines have seemed more interested in getting on reality shows, like Elle on Project Runway and Seventeen on America's Next Top Model. But the restaurant and reading material marriage sounds like a natural fit, as media companies struggle to find new sources of revenue.

ADVERTISEMENT

For 2011, the Condé Nast initiative is focused on Asia, the Middle East and Latin America, where concepts like Vanity Fair Cafe, Vogue Cafe, and New Yorker Bar & Grill will give international eaters a taste of American media:

The company initially is targeting places like Dubai and Hong Kong and early efforts will focus on licensing Vogue and GQ, which have 17 and 15 international editions, respectively. Other cities being considered include Istanbul and Kiev.

What do you think of the idea? Smart business or just selling out?

Around The Web
Join The Conversation
stephley stephley 6 years
Just seems silly.
stephley stephley 6 years
Just seems silly.
Women Standing With Planned Parenthood
Wendy Carrillo For Congress
Nike Pro Hijab
What It's Like to Be the Child of an Undocumented Immigrant
New Balance Beauty and the Beast Running Shoes
Bob Harper's Heart Attack Recovery
Bob Harper Heart Attack

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Love
All the Latest From Ryan Reynolds