Courteney Cox, David Arquette, and a special guest will stop at nothing to get our attention about domestic violence. In this PSA, they dress up as furries and proceed to hump each other all in the name of raising awareness about abuse. If you're wondering how domestic violence advocacy and kinky sex are related, they aren't — the actors just use the bunny-costume antics to catch our attention. They succeed.
During National Domestic Violence Awareness Month, many groups make an earnest attempt to get people to pay attention to the threat. Do you think using humor is more effective?