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Creative Lingerie Ad — Love It or Leave It?

I don't want to say too much about this lingerie ad running in Germany because I fear it could give away the effect. But I'll tell you this: it definitely makes the point that anyone can have the desire to feel sexy. Check it out and tell me if you think it is powerful or problematic.

Yogaforlife Yogaforlife 7 years
I've seen articles/documentaries that mentioned that the women wear beautiful lingerie and clothing underneath their veils/burkas. I like the ad - I took from it that you can own your sexiness and sexy lingerie can be just for you - it's not for anyone else to see or doesn't have to be for a man. I have to admit, I love putting on super lacy/girly bras and underwear, instant mood lift and I feel sexier, especially because nobody else is seeing it underneath that boring work suit.
aistea311 aistea311 7 years
Very creative. I've read in countless books and heard plenty of stories that Muslim women from rich families always wear the most expensive lingerie.
zeze zeze 7 years
gasp! Muslim women have sex lives? I think this ad tackles a pretty popular stereotype, one that a lot of "nonprejudice" people might have and humanizes a group of people in a unique way, because everyone loves sex, right?
trippytexan trippytexan 7 years
I don't know... it almost seems to be playing to the stereotype of "the babe under the burka", but the whole tone of the commercial seems more empowering than degrading. Like, no matter what you look like on the outside, you can totally own your sexuality under your clothes. At first it just seems like a typical ad for fancy-shmancy undies, but it's the last couple of seconds that make it memorable-- and that's the sign of an effective ad.
butterfly-mama butterfly-mama 7 years
Well, I certainly wouldn't want my children to come across this whilst surfing the television..though I do admit, my hubby would love to see me in some of that. ;)
Allytta Allytta 7 years
those wealthy Arabic women have better lingerie than most of us. just look at what they buy in Harrods :)
tlsgirl tlsgirl 7 years
starbucks2 starbucks2 7 years
Yeah, spacekatgal, I saw a documentation about how mother's in (I think it was) Syria bought the most outragous, tacky lingerie for their daughter's wedding nights. That was some bad, bad lingerie. But the man there seem to dig it. Needless to say, they were completely covered in everyday life.
Kimpossible Kimpossible 7 years
love it!
doogirl doogirl 7 years
Love it!
Pistil Pistil 7 years
I'm not sure what it's trying to tell me... you can cover up and still be sexy? Or covering up suppresses that sexuality?
KarateKait KarateKait 7 years
Without a doubt this ad was designed by a man, figures.
Ac2366 Ac2366 7 years
Love it, every women deserves to feel sexy.
NurseKimberly NurseKimberly 7 years
Love it...
totygoliguez totygoliguez 7 years
I love it. I think that under wear is so important. I can be wearing the most un-sexy outfit, but if I have sexy underwear I feel as the sexiest woman a live.
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