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Danes Accuse Ikea of Cultural Imperialism

Heading to Ikea? Shopping For "Cultural Imperialism?"

I don't know too many houses that don't contain an Ikea doodad or two (hundred, in my case) but I had no idea that I was disrespecting my Danish heritage with my love of the ISERUD. So the story is this: the Danes are accusing Swedish home-furnishings giant Ikea of cultural imperialism because in the wacky Ikea naming scheme, it turns out all of the doormats, floor coverings, and less-than-glamorous items are given Danish names, while the fancy things like beds and sofas are all Swedish, Norwegian, and Finnish names.

The Danes claim Ikea is walking all over them. Literally.

After an analysis of the Ikea catalog by two university scholars led to this finding:

Doormats and runners, as well as inexpensive wall-to-wall carpeting, are third-class, if not seventh-class, items when it comes to home furnishings.

If this all sounds like a bunch of FARTYG to you,


Denmark does have a rocky past with their Nordic neighbors. A whole passel of wars, peace treaties, and diplomatic efforts have created today's Scandinavian borders. Norway belonged to Denmark until Sweden stole it and gave it independence 100 years ago. Even the land where Ikea was based used to belong to Denmark. Sigh. I guess that's the way the Danish Butter Cookie crumbles.

So . . . does Denmark have a case? Do I have to boycott Ikea now? I don't think I could. Could you?

And here's an added treat akin to those cinnamon rolls they tempt you with on the way out — the great Manhattan Ikea pilgrimage.


Join The Conversation
Beauty Beauty 9 years
Ha! I hadn't heard about this — what a funny story.
duck-duck-goose duck-duck-goose 9 years
Awwww, I think Ikea just has a secret little crush on the Danes. Forbidden love. This is their way of chasing 'em around the snow-dusted playground. It isn't hard to guess why: Just look at feisty Denmark, all fiery and impassioned -- she's so beautiful when she's angry. ((smirk))
BlairBear BlairBear 9 years
On a different topic, every time I go to IKEA, I get sick. Strange?
CoconutPie CoconutPie 9 years
XSofieX: Maybe she didn't like some drawings that appeared in a Danish newspaper a while ago... Just a guess. I don't see what else Denmark has done that would make people mad.
XSofieX XSofieX 9 years
whoa foxie... why are you so angry?? This is just like a joke in Denmark its not like anyone is actually offended, no one really cares :)
divinelight divinelight 9 years
Nothing is scarier than Ikea on a Sunday.
sophia_HL sophia_HL 9 years
I think the Danes are being affected by excessive dim lighting... they should take it as a compliment! After all, isn't having a table runner a CLEAR INDICATION of being part of a civilized culture?
Linny Linny 9 years
As a Dane I'm going to keep on shopping at IKEA and embrace whatever Scandinavian-ness I can glean from IKEA. Come on Denmark- Look at the big picture!
trésjolie1 trésjolie1 9 years
:rotfl: You know FARTYG means ship in Swedish.
terryt18 terryt18 9 years
I've never been to IKEA, but you know those folks made those names like that on purpose. It's kinda funny.
foxie foxie 9 years
Denmark can STFU.
hypnoticmix hypnoticmix 9 years
Hey that's hella smart phillief. Thanks!
philleif philleif 9 years
Insider's tip: If you absolutely MUST buy your furniture at IKEA, bring the catalogue. Be sure to enter the store from the "end" (i.e. the checkout area). Then, make your way into the gigantic warehouse where the actual furniture boxes are stored. Find your items, and cart them over to checkout.
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