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A Do or a Don't: Marketing Yourself to Get a Date

A Do or a Don't: Marketing Yourself to Get a Date

Obviously the concept of marketing oneself is no new thing when it comes to a job promotion or career jump. But in the past few years, knowing how to market yourself has become, what some of my single friends would consider, a necessity in the dating world. Though I can see the need for some “marketing” when setting up an online dating profile — you need the right picture and a snazzy description — I’m completely torn on the real-world application of this dating method.

It does makes sense to consciously represent yourself as unique if you want to be noticed, but I'm not convinced searching for a significant other should be akin to finding a job. Then again, is it possible the very nature of dating is naturally a form of marketing? And if so, do you really think a girl should have to sell herself to the right guy? Ladies, do you think you market yourself in order to get a date?

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