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Dockers Free-Pants Super Bowl Ad

Super Bowl Ad Trend: The Emasculated Man

The Super Bowl had its share of innovative (vote on your favorite at Buzz), and the usual male-targeted beer, car, pants, and soap-for-men ads. But several starred an all-too-common man in pop culture lately: the emasculated one.

Dockers calls all pantless — and underwear-wearing men — to "wear the pants."
Sad-faced men walk through a field singing they "wear no pants." So it's really convenient that Dockers is giving pants away.

Watch ads for Dodge, Budweiser, and Dove after the jump.

Budweiser is so delicious, a man will sit through a book club meeting for it.
Picture it. Man is leaving the house while his wife and her friends sit down for their book club. He spots the Bud in a delicate bowl of ice and plops down on the couch. "Do you like Little Women?" one woman asks. "Sure," he says, "I'm not too picky."


Because a man tolerates your nagging, he deserves a Dodge Charger.
Several defeated men stare blankly into the camera with a voiceover saying all the things he tolerates to make second-person "you" happy. "I will be quiet when I want to say no." "I will listen to your opinions of my friends." "I will watch every vampire show with you." But, my God, he will have whatever car he fancies, and that car is a Dodge Charger.

At last there's Dove for the trapped family man!
If you're a man who's finally finished sowing your oats and accepted your role as husband, father, and jar-opener, then you're ready for Dove For Men.

Join The Conversation
a1stbornunicorn a1stbornunicorn 7 years
I agree with filmgirl81, the commercials this year just didn't cut it. The only thing I found less appealing than the OD of man commercials like these was the complete and utter lack of commercials for women. We watch the Superbowl, too!
filmgirl81 filmgirl81 7 years
I was disappointed with all the super bowl commercials, especially the ones you posted, Tres
genesisrocks genesisrocks 7 years
Oh poor men, we ask you to do so much. Carrying our lip balm- you deserve a car for that. The one that annoyed me was for like a mini television or something with a guy walking around the mall with his gf. The voiceover guy was saying he didn't have a spine and bustin on him for liking lavender. That was most offensive to me.
runningesq runningesq 7 years
These were absolutely ridiculous.
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