Meet Lance. As his friends tell you on his billboard, as well as on his website datelance.com, he's a returned missionary, ex-BYU basketball player, and Harvard MBA who loves kids and has a great sense of humor. Isn't the whole, "I'm writing this ad on behalf of this great friend I have who's single" ploy a little played out? I mean, come on, Lance. You know you wrote the magic line, "I'm Lance! Let's go out!" You should be proud of it.