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Is Evoking 9/11 Always Inappropriate?

Non-profit and antismoking group, Action on Smoking and Health (ASH) of New Zealand recently released this antismoking advertisement. It reads: "Terrorism related deaths since 2001 11,337. Tobacco-related deaths since 2001 30,000,000."

Besides those depressing statistics, the ad uses the provocative image of cigarettes turned Twin Towers. Are you offended by the image, or does it make you think more seriously about the grave consequence of tobacco use?
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