Instant coffee that "tastes as good as fresh-perked"? I'm not buying it. Just as I'm not buying the fact that housewives of the 1950s really sat around worrying about ways to improve the taste of their husband's coffee. If that were the case, then why buy "instant" (as opposed to fresh brewed) coffee in the first place? Cuz frankly, those women didn't have the time to put up with this bullsh*t. That's why.