Skip Nav
JK Rowling
32 Ways Harry Potter Taught Us the Magic of Love
1 of the Hottest New Voices in Country Music, Jackie Lee, Shares His Favorite Breakup Songs
You Might Break Up After a Romantic Vacation — Which Is Why You Should Take One

Flashback: Volkswagen Ad Makes Me Want to Run Over the Copywriter

Women are soft and gentle, but they hit things. If your wife hits something in a Volkswagen, it doesn’t hurt you very much. VW parts are easy to replace. . .Most other VW parts are interchangeable too. Inside and out. Which means your wife isn’t limited to fender smashing. She can jab the hood. Graze the door. Or bump off the bumper....So when your wife goes window-shopping in a Volkswagen, don’t worry. You can conveniently replace anything she uses to stop the car. Even the brakes.


Join The Conversation
staple-salad staple-salad 8 years
Women drivers, no survivors! If you don't like my driving, stay off the sidewalk! And for the record, while I've seen many reckless male drivers, I've only seen women TEXT while driving (and use both hands to text, while staring at her phone, in an area swarming with pedestrians).
PrincessLtrain PrincessLtrain 8 years
Considering my friend who, while she was driving, talking on her cell, and writing something down managed to side swipe a SEMI, it's not completely off base. ;) I don't think it's was a different time that had a different mentality.
Veka Veka 8 years
I agree with #13. And I used to own a VW... Hmm...
kulikuli kulikuli 8 years
I think it's sad that this was a real ad. I don't find it funny, because people really did think this way, and some apparently still do. Then again, i'm not a big fan of any type of prejudice.
Phil Phil 8 years
I'm assuming this advert was under the supervision of Bill Bernbach considering he was behind the masterful turnaround for the VW image with is idiosyncratic, witty campaign. It's humorous for its time, but it's sad people thought that way (and still do for some). This really makes me excited for season 3 of Mad Men, which, it's rumored, will finally be crossing into the publication of Betty Friedan's The Feminine Mystique. Part of the genius of the show is how they address the issues behind the ads like the one in this post.
GlowingMoon GlowingMoon 8 years
I happen to think it's funny, too, as I can relate. :)
luv2blazy luv2blazy 8 years
I bet a woman wrote this.
Briandiesel Briandiesel 8 years
I happen to think its funny :)
fuzzles fuzzles 8 years
Yep, that's nut trample worthy.
lilkimbo lilkimbo 8 years
I'm pretty sure it's meant to be tongue-in-cheek. Either way, I agree; it's pretty darn funny!
kia kia 8 years
This is so wrong, but I bet the copywriter got a great bonus for most likely HIS genius.
elizabethsosewn elizabethsosewn 8 years
I thought that was all a joke, until i realized that is what it actually says on the bottom of the ad.!
Chrstne Chrstne 8 years
It's really quite amazing how us women get lower insurance rates, then! I mean, God, if you hurt your car so many times and hit people's cars and stuff, you'd figure they would have tried to insure us a little more. Kind of like they do with the men. Odd. Ha. It's funny, but sometime's it gets old.
mamasitamalita mamasitamalita 8 years
it is pretty funny :)
Ac2366 Ac2366 8 years
Haha, that's pretty funny. This is probably meant to be tongue in cheek. Even if it isn't, it's still funny.
Signs You Grew Up Latino
Latino Life Hacks
Student in Finding Nemo Top Kicked Out of Woodland Mall
Avocado Puns and Memes
From Our Partners
Latest Love
All the Latest From Ryan Reynolds