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Flashback: When Skinny Was Not In

If the fashion industry can bring back high-waisted jeans, they can bring back normal sized women as the ideal. I almost don't believe this ad for Kelp-A-Malt tablets from the 1934 issue of "Physical Culture" is real because it's hard to imagine a time when being a stick was not ideal. Having said that, I can "add 5 lbs of solid flesh" in one day. It's called nachos for breakfast, lunch and dinner. Take that Kelp-A-Malt! (Thanks for the find, Say No To Crack!)

Join The Conversation
colormesticky colormesticky 10 years
Psh, who needs a kelp shake? I could gain 5 lbs. in two hours if I put my mind to it.
LaLaLaurie06 LaLaLaurie06 10 years
wow! that is amazing! yeah for curves!
fridaporvida fridaporvida 10 years
eh, too much complaining. the girl in the mirror would be absolutely acceptable in our society today as well as the little skinny girl...i've never met a boy who had a problem with 'curves' and most girls i know embrace they're big booties and boobies. if we LET the fashion industry or 'beauty world' affect the way you feel about ourselves that's a bigger problem than our thunder thighs or a flabby tummies. no one but your own self should have that sort of power over your self esteem. for me, it's obesity that isn't attractive because it's unhealthy. i don't consider that 'curvacious.' and i don't agree with the national standards on defining obesity, either. however, no human was ever meant to carry 200 extra pounds of weight on their body. we weren't built to sustain that. and that's what people today struggle with. is this totally bitchy of me to say? i hope not, cuz it's kinda a serious problem. oh, and does this kelp stuff help you grow boobs or what? if so, bring that ish back.
simplystella simplystella 10 years
Ew, this is one of the reasons I would have loved to be a young woman in the 50's. Flared skirts, meat-on-bones... aw *o*
bookgirl bookgirl 10 years
Man I think we should band together and make a similar ad and put it in Cosmo or Vogue, or whatever...*sign* if only.
Karma-Co Karma-Co 10 years
I would love to have this ad on my wall. Skin and bones are not attractive.
tragicbeautyx tragicbeautyx 10 years
I thought this ad was a joke and then it said it was real! It's so weird cause it's not anything like that now.
craving_vintage craving_vintage 10 years
I definitely could eat nachos three times a day. :ROTFL:
Cadet Cadet 10 years
Amen. I'm tired of heroin chic... And I love nachos three times a day!
Maggie-Mae Maggie-Mae 10 years
mmmmm nachos.
jhuck jhuck 10 years
So you're telling me tomorrow is nacho day? I'm in!
licia licia 10 years
Haha, this has a real pop-art kinda feel! It's quite an adorable ad. It looks more like an art piece than an ad ;)
Emma Emma 10 years
yes u should say no 2 crach
Pink_Lipstick Pink_Lipstick 10 years
I would love if normal-sized, curvy women were considered the ideal in the beauty world again. I have hips that are never going to go away and I hate feeling like that's a bad thing.
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