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French Air Diet

Diet du Jour: L’Air Fooding

Sound delicious? Let's translate: it means "air diet" or as it's less commonly called "anorexia." France's latest fad diet is all the chore of eating (buying, preparing, plating), and none of the pleasure (tasting, chewing, digesting).

A Dolce and Gabbana ad campaign that features Madonna holding food to her mouth, but never actually ingesting, is being blamed/credited for the fad diet. Its job, though, is to create sexy pictures that build a brand and sell clothes. Madonna chewing and swallowing probably would hardly have the same je ne sais quoi. What is absurd is that French magazine Grazia is using this campaign to say L’Air Fooding is the new "it" diet. It even provides recipes for those moments when your lips win out over hips: boil water and add salt. Bon appétit!

Join The Conversation
cotedazur cotedazur 7 years
OK... this whole discussion of "l'air fooding" is being based off one article, in one magazine, that was meant to be a joke. Grazia is much like Jane used to be in the US - it's not at all serious. The article about "air fooding" was CLEARLY a joke - it also said "how to lose four sizes before summer!" The article also included a whole "recipe" for how to make water soup. I looked around and couldn't find a single other site that talked about air fooding without referencing this one (humorous) article.
tlsgirl tlsgirl 7 years
That ad isn't even attractive. WTF?
runningesq runningesq 7 years
Disgusting.
skigurl skigurl 7 years
i hate articles like this...so random and so vague
postmodernsleaze postmodernsleaze 7 years
Um... wut
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