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French McDonald's Commercial Targets Gay Teens

French McDonald's Commercial Targets Gay Teens

In some kind of Glee-like, everyone-is-welcome-here appeal, this French McDonald's commercial features a gay teen with his dad. We first meet the boy talking on his phone to his crush, while ogling his class picture. Dad walks over, tray in hand, and says it's a shame he goes to an all-boys school because he'd get all the girls. The boy smiles, a you're-so-clueless grin, and the ad says "Come as you are."

Weird, I thought. Why would France target gay teens? Well, because France is McDonald's second largest market, second only to the US, to start. It has spent the last decade branding itself as French-style fast food. Fast, but not too fast. "We have a food culture in France, Eric Gravier, vice president of McDonald's France told Slate last year, "eating is not a feeding moment, it is a social moment."

Teens flock to their beloved McDo for the low prices and chance to linger with friends, so it's really no surprise this campaign appeals to food's "social moment." The "Come as you are" tag line could be used again and again for the increasingly diverse country — and based on sales, everyone is loving it.

Join The Conversation
joriss joriss 7 years
Lyv Lyv 7 years
Haha, cute. What does it have to do with burgers though ?
ayuninur ayuninur 7 years
GregS GregS 7 years
Who can blame them?
Venus1 Venus1 7 years
I was brought up in France. I think this may be something of a last resort. The French attitude to the golden arches is not overall positive.
cotedazur cotedazur 7 years
The "come as you are" tag IS, actually, used all the time in France - it's the theme of all their advertising over here. I'm not a big McDo fan, but their ads are actually pretty well-done -- they did a whole "reality" series where they'd go up to McDonalds customers and tell them they had to leave for certain reasons (one guy who looked depressed, for example, or another that was wearing a really ugly poncho sweater), then reveal that it was only a joke and that everyone could eat at McDonalds. Cue the slogan - "Come as you are."
postmodernsleaze postmodernsleaze 7 years
:rotfl: *
postmodernsleaze postmodernsleaze 7 years
This really made me laugh, I'm sorry hahaha... that super dramatic song :rofl:
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