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Gay Marriage Supporters Want to "Obamify" the Cause

Gay Marriage Supporters Want to "Obamify" the Cause

President Obama's support for gay marriage may be lukewarm, but that won't stop the gay marriage movement from being hot for his campaign tactics. Defeated advocates plan to "Obamaify" their cause.

What does Obamification look like? The SF Chronicle lays out the tactics, which include:

  • Connecting supporters through Facebook and other social networking sites.
  • Compiling a larger-than-life supporter email list.
  • Using low-tech efforts like door-to-door outreach.
  • Getting personal by ditching scripted phone banks and TV commercials.
  • Going viral with online videos such as Don't Divorce Us.
  • Asking gay families, sympathetic clergy, and friends to travel outside of big cities to spread their message of support.

Letting supporters fashion their own stories is crucial to the unscripted strategy, but the Courage Campaign will also offer a training course, so people can learn how to best pass on their stories.

Making the movement more personal and spreading the message beyond bastions of support sounds more like commonsense than a revelation from the Obama campaign. Still, Obama did an exceptional job pairing new media with old-fashioned outreach. Do you think this sounds like a winning strategy?


Join The Conversation
hypnoticmix hypnoticmix 8 years
That's o.k. I'll take wisdom over beauty any day, lol.
Jessiebanana Jessiebanana 8 years
I'm going to have to agree with Michelann on Obama's stance. It's definitely one of my huge disappointments and reasons why I was a Hilary supporter...not that she was sooo much better on the issue. "Forget it hypno. You'll never be equal to me. I'm much better looking. " :rotfl:
UnDave35 UnDave35 8 years
:rotfl: Thanks sis. I'll remember that this Christmas... ;)
skb9850 skb9850 8 years
Yes Hypno UD is very funny........ wait for it....... looking. :rotfl: ;)
hypnoticmix hypnoticmix 8 years
Hahaha UnDave you're funny.
UnDave35 UnDave35 8 years
Forget it hypno. You'll never be equal to me. I'm much better looking. ;)
hypnoticmix hypnoticmix 8 years
All I have to say is look how far the Homosexual community has come since the Stonewall riots in 1969 when supporters half a world away in Australia and other Gay communities rose up with their brother & sisters in New York against the police baton and tear gas and said no more. Nothing is going to keep a lid on us and nothing is going to keep us down and quiet until we get the simple request of equality granted by our government.
hausfrau hausfrau 8 years
Hey that sounds like a great plan for them! there was an article in businessweek a few weeks ago that was all about how marketers are looking to capture whatever he did to get that kind of entyhusiasm for their products. somehow i don't think cola is as inspiring....
organicsugr organicsugr 8 years
That's too bad. He didn't hang around for too long. But yeah, it can get pretty vicious around here.
Great-Sommelier Great-Sommelier 8 years
After the attack on our identities by certain members of this site he decided that he wanted nothing to do with this site. The viciousness of the attack and the prolonged way it was carried out after complaining turned him off. I make him read things and unfortunately talk about things and people on here, but can't convince him to start posting again. You do crack him up quite a bit with your posts though Org.
organicsugr organicsugr 8 years
GS, where's the Dude to talk about Obama's nuanced position on gay marriage: lot of ins, lot of outs, lot of what have you's.
T-S T-S 8 years
organicsugr organicsugr 8 years
Great-Sommelier Great-Sommelier 8 years
lol, mich, I was about to say the same thing.
Michelann Michelann 8 years
Haha, accidental emoticon.
Michelann Michelann 8 years
TS, I believe he has said he's against a Constitutional amendment banning gay marriage (and I suppose he applied the same logic to Prop 8), but he is also against gay marriage itself. So he may not support somewhat extreme measures against it, but he certainly does not support allowing it, either.
T-S T-S 8 years
I don't know, Mich. He says that he is personally against it, but he came out against Prop 8. There's definitely shades of grey.
genesisrocks genesisrocks 8 years
Agree steph
stephley stephley 8 years
By the time Obama goes back to Chicago, Obamify will likely mean "to wring every ounce of meaning out of a person's name".
Michelann Michelann 8 years
"President Obama's support for gay marriage may be lukewarm," You mean to say he doesn't support it at all? That's a very misleading way of phrasing it.
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