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German Ad: AIDS Is the New Hitler

Did you just lose your lunch looking at this ad? I almost did when I first saw it. The creators of the nightmarish German AIDS awareness ad say that they "knew the face we gave to the illness could not be a pretty one" — and what's uglier than having sex with Adolf Hitler?

The video version, which will soon be played in cinemas and on television, shows a couple having sex. At the end, the man's face turns into Hitler's and the screen reads "AIDS is mass murderer." As you can expect, many people are outraged. Some say the campaign further stigmatizes people living with AIDS, while others argue that the sensationalized message fails to offer any preventative advice.

Do you think using Hitler in this ad is a necessary evil that will wake people up to the risk of AIDS, or is this ad unnecessarily offensive?

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