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Give Your BLT a Little NYC With a Gay Kiss?

With gay marriages about to begin at 5 p.m. today in California, Heinz is using a kiss between two men to help the company sell some mayonnaise in the UK. The ad shows two kids getting ready for school, waiting for their "mom" (a man who looks like a deli counter worker and has a New York accent) to pack their lunches. The commercial, airing in the United Kingdom today, does what it can to make Brits accepting of a two-father household — and I'm not talking about the My Two Dads variety. After the kids' lunches are packed, in comes "dad" for a goodbye smooch.

Will viewers become more open minded after seeing this traditional morning routine infused with a homosexual lifestyle? Perhaps it may have been more shocking to tradition if the lunchmaker was called "dad" and the parent going to work was called "mom."

Some may think Heinz simply wants to shock viewers for added publicity. Considering a straight couple would be completely un-newsworthy, I think it offers social commentary just by getting attention. Did it get yours?


toddsin91 toddsin91 9 years
I didn't even realize they were gay when I first saw the commercial at home. I thought he was an actual deli counter worker at there home. Kinda like that sven commercial for the Smartphone, I think?
nateshatesh nateshatesh 9 years
I really dont have problem with homosexuals. But I don't like the commercial from one point or another. All i know is it not going to make me wanna buy the product. I really really don't like it!!!
terryt18 terryt18 9 years
I tried several times to launch an eloquent, perhaps vitriolic, diatribe in response to UnDave's previous comment, but I am unable to muster the energy to expound my point of view and I'm sure y'all've all heard it, or a similar version, before so suffice to say it does not matter whether or not one thinks it is OK because it is most definitely OK for anyone to provide a loving home for a family; being gay is an irrelevant point. I like this commercial because it comically portrays a common romantic desire for two gay men to live together, raise children, and still keep the fire burning. Sweet cheeks.
UnDave35 UnDave35 9 years
I don't like the commercial because it assumes that: 1)Everyone is OK with homosexual couples raising families, and 2) Everyone talks to their children about homosexuality. Here in a midwestern small town (pop 60,000), we don't see a lot of gay behavior. I'm not niave enough to believe it isn't going on, but it's not obvious. Having said that, I'm not real big on PDA's anyway. I must be a parent...
harmonyfrance harmonyfrance 9 years
terryt18 terryt18 9 years
That's why we love you, girl.
harmonyfrance harmonyfrance 9 years
Alright that makes sense. I thought you didn't want them to know about it at all. My mistake. :) I said the word sad because I am a big supporter of gay rights. In my career I am surrounded by gay men and women and they are wonderful people who want the same things as us straight people. They want love and acceptance. It makes me sad when people don't support it, but of course you are completely entitled to your opinion and beliefs...and I am entitled to be sad. :)
jennifer76 jennifer76 9 years
If the second interpretation is correct, this ad seems about 20 years out of date to me. Exactly, Stephley. That's what I'm getting out of it. Fifties style nuclear family with a gay joke. Not exactly groundbreaking.
CaterpillarGirl CaterpillarGirl 9 years
harmony, they will learn what it all means, but not from a commercial. why is that sad? to want to educate them to the correct facts, and not a parody of them?
harmonyfrance harmonyfrance 9 years
Wow. That's extremely sad. So, how are they going to learn about it? It's a fact of life. Whether you agree with it or not there are gay people in this world and there are gay people raising families. Even if you don't agree with the lifestyle wouldn't it be better to educate them so they know what to expect instead of completely sheltering them from it. I know it's none of my business...just my opinion.
Great-Sommelier Great-Sommelier 9 years
Not for people with senses of humor! :wink:
stephley stephley 9 years
If it were just for fun, wouldn't it be on Giggle? From a business point of view, an ad that insults its target isn't going to sell much mayo. And it seems that this ad risks upsetting someone no matter how you interpret it.
CaterpillarGirl CaterpillarGirl 9 years
we dont buy Heinz products anyway ( I dont like the family), and I dont agree with that lifestyle choice, and wouldnt want my kids exposed to it through commercials for mayo.
Great-Sommelier Great-Sommelier 9 years
steph, the ad is for sandwich condiments. It is a joke. Not everything is a social statement. Sometimes people actually let themselves have fun.
stephley stephley 9 years
Are NY delis that popular in England? With kids? Isn't it then insulting to reduce mom to the morning sandwich maker with nowhere to go? If the second interpretation is correct, this ad seems about 20 years out of date to me.
guineapiggin9 guineapiggin9 9 years
I agree with the others that it was just trying to say "hey look with our products your mom will be as good as a deli in NY"; I dont see it as trying to portray a gay couple at all.
Great-Sommelier Great-Sommelier 9 years
:rotfl: Oh he is worthless on the computer.
flutterpie flutterpie 9 years
your hubby is one up on me gs, when i try to mute my computer, i keep hitting the button because the sound wont turn off then my computer shuts down and i realize i have been hitting the off button. anyhoo, ya i didnt really see the "gay statement" i saw a guy in a deli hat who was "mom". did heinz come out and clarify that this was supposed to be a gay couple? and was anyone else reminded of the gay sopranos character?
Great-Sommelier Great-Sommelier 9 years
Thank you! And i figured out the sound issue. My computer illiterate husband muted it when trying to turn the volume down. At least he's cute. :wink:
janneth janneth 9 years
great som, great new picture.
Great-Sommelier Great-Sommelier 9 years
Crap, I can't find this anywhere else on the web to listen to it!! Great Som pouts.
Great-Sommelier Great-Sommelier 9 years
oh, and I can't believe I am saying this, but I agree with yesteryear. I see it as a, look mom makes deli sandwiches with this yummy heinz product (insert gruff new yorker). No big statement.
Great-Sommelier Great-Sommelier 9 years
Did y'all have sound? I could watch the video, but no sound! And Wadewifey, "laws made by other people!" Except for an elite few, this is all laws and all people.
jennifer76 jennifer76 9 years
I completely agree with torgleson and yesteryear. I saw that as trying to be funny not a portrayal of a homosexual lifestyle. I don't think they would have had the kids saying Mom or had him dressed like a deli worker with an NYC accent if we were supposed to believe that was truly a nuclear two dad situation.
terryt18 terryt18 9 years
I loved it. But I love seeing men kiss. And I love mayo on my sandwiches.
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