I'd admit, I have a huge soft spot when it comes to the military, but I also love the addition of the sign language into this notion: it's called the Gratitude Campaign. The aim is to give people a universal language by which they can thank members of the armed services — if they're too shy or uncomfortable to do so.
I think this is such a great idea. And yes, perhaps the video is a little heavy-handed, but maybe we're too cynical about too darn much nowadays. I don't care if it's sappy, I like it. And I love how they say, "Keep the ribbon on your car, but thank the people right in front of you."
Would you use the sign to say thank you? How do you say it?