Skip Nav
These Will Be the Hottest Wedding Trends of 2017
This Destination City Hall Wedding Is the Definition of Sweet and Simple
5 Simple Tips to Keep the Spark Alive After Moving In Together

How Cigarette Companies Market to Women

How Tobacco Companies Get Women to Light Up

Could a bright and colorful package convince you to put your health at risk and smoke cigarettes? Tobacco companies sure hope so, as they shift their strategy to focus on young women in developing countries. Men make up 80 percent of the world's 1 billion smokers, so now it's time to move on to the ladies.

In addition to "feminine" packaging and flavored cigarettes, big tobacco uses themes like independence, sex appeal, slimness, and beauty in their marketing campaigns. That's quite ironic, considering smoking destroys your teeth, hair, nails, and skin, not to mention the fact that a killer addiction is the antithesis of independence.

The anticigarette camp also hopes packaging influences a person's decision to (not) smoke. In Europe, for example, packs of cigarettes are plastered with messages that say things like "smoking kills." And the UK has gone as far to show graphic images, including the corpse of a lung cancer victim, on all tobacco products. Unfortunately, in developing countries, tobacco is king of the persuasive packaging.

Around The Web
Join The Conversation
Bettye-Wayne Bettye-Wayne 6 years
Quite disgusting. The people who design these ad campaigns better hope karma doesn't exist.
The American Health Care Act preexisting conditions.
Most Public Places to Be Covered by Smoking Bans by 2020
Most Popular Trainers on Instagram
Prince Philip Over the Years
Lululemon Enlite Bra Review
New Warnings on US Smokeless Tobacco Ads Go Into Effect
Lottery Horror Stories
Study Shows That Thirdhand Smoke Carries Carcinogens
Iceland May Start Prescribing Cigarettes
Cover Your Children's Eyes
From Our Partners
Latest Love
All the Latest From Ryan Reynolds