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How Would You Describe Your Personal Brand?

I turned on the Today Show this morning while I was getting ready and caught a segment that made me want to put a little more thought into my outfit. Branding expert Martin Lindstrom was on to talk about how we should all build a personal brand that will help us stand out in a crowd. Celebrities like Donald Trump, Martha Stewart, and let's face it Lindsay Lohan, leverage their names for success and profit, so why can't we?

Martin gave some actionable tips, including: define what you're known for (always being on time? over delivering on promises?); pick a personal style (such as wearing black); don't be afraid of mystery (tell your best stories, but let people fill in the details). How would you describe your "personal brand"?

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