POPSUGAR

Ikea's Genius New "Retail Therapy" Website Is Here to Save the Day

Forget couples therapy, Ikea's "Retail Therapy" [1] may just have the same effect. The Swedish furniture retailer announced its clever new campaign that aims to solve all of your relationship woes by providing a tangible solution: Ikea products you can actually use to fix them.

After realizing how often people in Sweden used Google to search for answers to their relationship struggles, Ikea came up with the genius idea to rename its products after those frequently searched dilemmas. If you live in Sweden, you can search for "My partner snores" on the Ikea "Retail Therapy" website [2], and you'll be able to find an ideal bed for anyone who snores. Keep reading to check out some of the other useful appliances listed on the clever new site ahead.

How to make a long-distance relationship work:

What to do if she gives you mixed signals:

How to solve your financial woes:

What to do if your partner snores:

How to create more space for his children:

What to do when the attraction is gone:


Source URL
https://www.popsugar.com/love/Ikea-Retail-Therapy-Website-42829864