Vag Magazine, a new Internet comedy out this week, parodies a group of creative, urban (OK, I'm just going to say it, "hipster") women starting a third-wave feminist magazine. They acquired it after buying out a fictional, and once indomitable, fashion mag with proceeds from their Etsy store. Since we fancy ourselves a feminist publication, I spoke to its creators, comedy writers Leila Cohan-Miccio and Caitlin Tegart, this morning.
The two met at New York's improv theater, Upright Citizen's Brigade. After working together on a sketch comedy about Smith College, they went where all good Smith women go: a feminist magazine.
Read more of what they had to say below.
"Feminism," they said, "is about men and women being equal," but people often think it's just women doing whatever they want. In the show, the women at Vag Mag bumble through their short, egalitarian days, projecting their tastes and ideals — a feminist skirt is "vintage" and incorporates "anchor imagery" — onto what the movement currently is.
Their own love-hate relationship with women's magazines led to the comedy's creation. Like most women, they devour them but not without gleaning a critical eye. It bothers us, they said, when a celebrity appears on a cover of a so-called feminist publication but then says she's not one inside.
Yesterday a writer at Double X, Alice Wetterlund, called the show a lame, "public-service comedy" that was irrelevant, but they said it's meant to be entertainment not a social statement. In fact, they offered up a juicy tidbit when I asked about the takedown. Its author failed to disclose some fine print: she played an extra on Vag Mag and is set to appear in an upcoming episode.
You can watch it on vagmagazine.tv: the first season has five episodes, set to come out on Mondays.