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McCain 2.0: Asks Supporters to Post Talking Points on Blogs

Although John McCain admits being late to the whole computer game, his campaign is far from clueless about new media. The McCain camp has identified the comment section of blogs as a crucial campaign front, and just launched an effort to spread talking points on political blogs and news websites.

The campaign provides prewritten comments (on topics like the economy and partisanship), and all supporters have to do is copy and paste them into comment sections. McCain also provides a list of suggested blogs, breaking them into liberal, conservative, and moderate suggestions. Of course the campaign doesn't want supporters' efforts to go without thanks; those who report their work on McCain's website will be rewarded with "points" through the McCain Online Action Center.

While just kicking off his efforts to dominate the blogosphere, McCain already has YouTube covered. To see how,


McCain's YouTube channel has taken the lead in hits over his opponent Barack Obama. Before McCain rolled out the latest attention-grabbing ads, Obama consistently quadrupled McCain in number of views on YouTube.

The McCain campaign seems like it's figuring out how to get its message out, but I'm not sure it is worth resorting to negative ads or spamming comments sections. What do you think? Is the blog-comment program dishonest or brilliant?


Join The Conversation
True-Song True-Song 8 years
What was it?
bellaressa bellaressa 8 years
No problem --I got a receipt for my question --just waiting.
True-Song True-Song 8 years
Got it. Sorry, Brain has checked out for the weekend.
bellaressa bellaressa 8 years
Yes, you can send him questions and/or comments on his page.
True-Song True-Song 8 years
Did you post it over on McCain's website? I'm not sure what you're talking about.
bellaressa bellaressa 8 years
Yes, I hope my question/comment will not be deleated and others will respond or MC himeself. I hope its picked.
True-Song True-Song 8 years
bellaressa bellaressa 8 years
I wonder will my question get picked?
True-Song True-Song 8 years
Haha. I'm afraid McCain has given us too much material with that crazy ad.
janneth janneth 8 years
Did you see the new Obama ad about McCain? "He's the biggest blogger in the world. But is he ready to IM?"
stephley stephley 8 years
Thanks HF, finally felt like summer. A couple of posts have been taken out for reasons not immediately clear to me. Citizen said the other day to watch for a Top Talker announcement, but since then, nuthin' Thank you Mr. McCain, and may I say you're looking spry this evening.
yesteryear yesteryear 8 years
i am john mccain, and i approve this comment.
harmonyfrance harmonyfrance 8 years
Your avatar is adorable by the way!
harmonyfrance harmonyfrance 8 years
Hey's been a busy week for me. :) Really? The post disappeared? What's going on?
stephley stephley 8 years
Apparently that's classified. I mentioned it in an earlier post, and the post disappeared. Good to see you again though.
harmonyfrance harmonyfrance 8 years
Who's top talker!!!!?? :rant:
Jillness Jillness 8 years
"It's the same thing Obama has already done, only Obama paid people to do it" Torg, I think this is one of those copy and pasted comments. ;)
True-Song True-Song 8 years
It's fine if the site wants to delete comments, but it kind of makes stuff not make sense in the remaining context. Also, do deleted comments still count towards top talker? Do we do that anymore? Who is it for July? Maybe I am addicted to citizensugar...
True-Song True-Song 8 years
>It's the same thing Obama has already done, only Obama paid people to do it. Can you say more about that?
taylorbath taylorbath 8 years
It's the same thing Obama has already done, only Obama paid people to do it. McCain is looking for free help. I think this makes sense if you're trying to reach people via the web, though I think it would be easy to spot and therefore easy to tune out if you didn't agree. But hey, since it isn't costing him anything, why not give it a try?
True-Song True-Song 8 years
Anyways, back to the topic, I just don't think campaign rhetoric has any place in blog comments. Makes me want to follow McCain supporters and copy and paste Obama messages.
organicsugr organicsugr 8 years
Agreed. I've never had my mind changed either. If I wasn't so right all the time (or at least so committed to my party) it would definitely be helpful for me to see opposing view points.
mondaymoos mondaymoos 8 years
I'm with torgleson. Posting pre-made talking points is pointless and it takes the personal perspective out of what makes websites like this one so great. I've never had my mind completely changed on issues, but I've had people's life stories effect how I feel about them.
True-Song True-Song 8 years
Oh, lord. One, this just seems really ineffective. As much as I love to chatter on here and read other people's views, I don't think my mind has been changed (unless by new factual evidence) about anything. Two, wouldn't this be spam? I mean, you don't let people just post ads in comments. Most sites don't. Three, it just clogs up the comments. It's already annoying to have to skim through the super crazies and the people just pretending to be crazy to get reactions. I don't want McCain bots invading, too! (Though I notice this site is not on the list of blogs, liberal, conservative, or other.) Four, of course McCain has gotten more traffic on youtube since his ads are about Obama!
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