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Men Cook Outside, Women Cook Inside?

While there might be an arbitrary distinction between cooking and grilling, this ad for Kingsford Charcoal suggests that cooking is for women and grilling is for men — only! When the woman goes to start the barbecue, her upset male mate says: "What would happen if I just walked into the kitchen and started making a salad?" Maybe she'd assume he wanted to eat a salad? Wrong! She'd be upset that he disrupted the perfect gender balance achieved by letting the woman cook inside and the man cook outside.

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dikke-kus dikke-kus 7 years
Autumns you are so funny.
chatondeneige chatondeneige 7 years
Oh sexism! It sure exists!! Get a new shtick, Tres. :oy:
Autumns_Elegy Autumns_Elegy 7 years
Pssht, In this house I lord over the BBQ. I like to BBQ, mostly because it's a healthy way to cook meat (the fat just dribbles away!), and BBQ'd meat tastes delicious. If he made the salad, well that'd be a nice bonus.
Meike Meike 7 years
TV ads are one of the reasons why I rarely watch TV, hehe. None of it is new, just recycled ideas because ad agencies today run thin on creativity. Don't get me wrong. There is the occasional clever ad that I really end up loving. This sexist ad is just another same-old, same-old. I watched it once and without cheating and looking back at the title, I don't even remember what charcoal brand was being advertised. That's how unmemorable that ad was.
elizabethsosewn elizabethsosewn 7 years
i get really tired of targeted commercials like this, and the new CVS ones too. they're all about saving money and going shopping and making sure you get coupons and get out fast to spend time "doing what we really love. Shoe shopping" and it's always all women. As if women are the only ones who go shopping for the crap they need at longs? i see commercials that discriminate against any kind of person, gender, or lifestyle and every time i get so angry! Lighthearted would be if she joked about modern feminism when he asked to what would happen if he "invaded her turf" **sorry. I'm kind ofsensitive about the whole 50s mind set of male v female, because my boyfriend is stuck on it. (he is really uncomfortable that he cooks and cleans, and i am the bread winner. it's not my fault i got a better job, and he's a student. and it's not my fault that he cooks way better than i do, and i'm totally lazy)
Chrstne Chrstne 7 years
I see the sexism, but other than that I think the commercial was lighthearted and was not intentionally trying to be sexist. What the ad was doing was poking fun at the sexism our society creates, like the whole aspect of men are idiots and never put covers on the blender, and women can't handle lawnmowers and things of that nature. But yes, we all know men and women can do what they want when they want, and if they are functional, they can do anything the other one can do.
janneth janneth 7 years
My male S.O. cooks outside and inside; I only cook inside. My bad. I would not have a clue even how to turn on the grill, or whatever you do to it to make it cook.
care0531 care0531 7 years
I agree with all the above. According to most commercial men are pigs that drink beer, attending sporting events, mow the lawn take out the trash and only grill food for dinner. What about a man that bakes, cooks the turkey on Thanksgiving rather then just cutting into it. It does all date back to the way it use to be back in the "olden day". In my house I do it all and that includes the beer drinking and watching sporting events! :) Put me in the commercials!
dikke-kus dikke-kus 7 years
Thanks Leslievanhouter. You know what else is bad are commercials for beer. I never laugh when I see a man choosing a beer over a woman. I don't like the negative marketing. It's not smart advertising. It makes men and women look stupid for the sake of showing off their brands. Maybe on a cold day in hell a man would take a beer over a sex opportunity. A man will give his left arm. They should stop the college antics. Their target marketing becomes friendly fire in my opinion.
Kimpossible Kimpossible 7 years
"I am sick of the whole "men are bumbling idiots and women are the only ones who knows how to do anything around the house" Seriously, like men don't know how to use a paper towel? Or men can't figure out how room spray works. All these commercials reinforce antiquated gender stereotypes." I couldn't agree more with this.
leslievanhouten leslievanhouten 7 years
Actually, if I was a man I'd be offended. Or a woman...the whole cult of domesticity thing. I am sick of the whole "men are bumbling idiots and women are the only ones who knows how to do anything around the house" Seriously, like men don't know how to use a paper towel? Or men can't figure out how room spray works. All these commercials reinforce antiquated gender stereotypes. In advertising, a cigar is never just a cigar
dikke-kus dikke-kus 7 years
Well I did advertising for 20 years and as a woman I get sick of this crap. If you really want to see 1950's style attitudes in advertising just open up the next magazine or watch a TV commercial sometime. It's all over the place. Every time there's a new mop, Lysol spray or whatever, guess who' hired for the spot? A man? Guess again.
b1uebunn b1uebunn 7 years
Eww, I think it's gross. It would be one thing if he said the sexist thing and she made fun of him because in no way is lighting charcoal hard, etc. However, she seems to play it straight. That makes it sexist and dumb.
Ac2366 Ac2366 7 years
^ what she said.
CaterpillarGirl CaterpillarGirl 7 years
oh god get over it already...its a commercial not a social commentary. Next thing you know you will be going after the commercials with the cartoon chameleon who likes her house to smell nice with glade air fresheners....cause that's sexist to have a chameleon in an apron....
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