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Method Pulls Shiny Suds Ad For Sexism — Is It Offensive?

In this recently pulled viral video for Method cleaning products, a gang of perverted soap bubbles harasses a naked woman trying to take a shower. The suds explain that they're chemical residue left over from her cleaner, which gives the impression of clean, while leaving them behind to watch her clean. . . herself.

The leering shiny bubbles definitely make me uncomfortable, and I think that's the point. The ad agency hoped that the commercial would prompt you to buy Method so you don't have to deal with harmful chemicals when you take a shower. But does tying uneasiness about toxic cleaners to a woman's fear of sexual assault go too far?

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ali321 ali321 7 years
She really should just pop them.
danakscully64 danakscully64 7 years
I'm a woman and I laughing out loud. That commercial was awesome. The loofah part was the best.
plasticine1 plasticine1 7 years
you know, i have been reading all kinds of crap about this commercial, and was afraid to watch it, instead going on the comments i read about it. and now that i've watched it, i have this to say: 1. someone asked "why does she continue to take a shower with them leering at her?" i think it's because they're BUBBLES, and they're kind of cute bubbles. they may have male voices, but they're on the same level with my cat and spiders in the shower, ie things i don't mind watching me shower 2. they're evil. they're supposed to be bad, dirty jerks. so the commercial is doing its job 3. im just trying to imagine if i was on a crazy acid trip, decided to shower, and was greeted by talking perverted bubbles. would i go on to shower? yes, i probably would. 4. BUT....why a woman? why DO they all have male voices? 5. does a goofy commercial normalize this behavior? the sort of behavior this commercial is displaying has gotten about as bad as it can BEFORE this commercial ever came to be i dont know.
Pistil Pistil 7 years
It's not calling out that behavior as bad, it's making it HILARIOUS.
khadeekiinsz khadeekiinsz 7 years
This commercial is very clever, and humorous. It gets the point across. The bubbles were supposed to be creeps. If any was offended, then idk, hypersensitive much...?
ali321 ali321 7 years
I think the bubbles are super cute and the commercial is funny. But at some points it's a bit creepy. The woman responds as though she's really uncomfortable and then just keeps showering despite being watched by the sleazy bubbles.
franceslopez franceslopez 7 years
Okay, I do think this advert is offensive, and I would never ever defend it in public, but I laughed SO hard at the 'Use the loofah' part.
KadBunny KadBunny 7 years
I wonder how many bubbly chemicals have been laughing at me all this time :(
Muirnea Muirnea 7 years
Hypno: "In and of it self I agree it's funny. However I think the annoyance is that it legitimizes an annoying social mind set by men towards women. Those who see this as offensive aren't just looking at the commercial and that's it. They're looking at the big picture and see it as a reinforce of behavior they loath." PERFECT answer. That's EXACTLY why I hate commercials, pop culture, etc. that jokes about stuff like this. Because it reinforces/normalizes acting like that. Which I'm sure anyone would agree is not ok to do in real life. If we aren't ok with something in the real world, why should we act like it's ok to joke about it? T.V. and stuff like that really does affect viewers. It makes stuff like that seem ok and funny, and yeah, I do think that carries over to how people think in the real world...subconsciously, not on purpose of course. And I think the fact that people DO joke about stuff like that, means that no one is taking the problem seriously, (especially guys, who aren't empathetic towards it at all b/c they don't have to deal with it). And of course, it would be easier to fix problems like that in the real world, if everyone took the problems seriously. I'm glad it got pulled.
postmodernsleaze postmodernsleaze 7 years
I don't know if I'd say I was offended... but it was just... I don't know... kind of creepy?
staple-salad staple-salad 7 years
I think it's a cute idea, but could have been presented better. I'm not easily offended but I was kinda disturbed by this ad.
snarkypants snarkypants 7 years
:ROTFL: oh beth, don't worry, i think it's hilarious!!!
bethinabox bethinabox 7 years
I don't know if I'm just weird, but I thought this was actually kind of hilarious... ahaha.
dexaholic dexaholic 7 years
I think it's kinda funny, but I really felt the woman's uncomfortableness too. Maybe if the bubbles were a mix of male/female voices it would have been different, or if the woman was more annoyed then terrified...
Bodhar Bodhar 7 years
I think the commercial would have been better if it had not continued to her being in the shower - to be honest, I don't necessarily find it in good taste, but I did find it funny. That said, I'd like to see a commercial with a man as well.
Pistil Pistil 7 years
It didn't bother me until she actually got in the shower. The bubbles are gross chemical residue left over from the other cleaner, I get it, and then they took it too far.
mix-tape mix-tape 7 years
I was made uncomfortable by the ad. It doesn't seem like a commercial that would air on regular tv, especially the part where she goes, "what the f...?!?!" That was offensive in itself. Man, now I feel like such a prude.
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