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Mitt Romney Ad Targeting Women

New Romney Ad Targets Women Amid Campaign Turmoil

Mitt Romney reached out to women today with a new ad called "Dear Daughter," but it might not get the attention the campaign hopes for. After a secretly filmed video of the Republican nominee disparagingly calling 47 percent of voters "dependent upon government" hit the media yesterday, camp Romney is in damage control mode. Still, Romney hopes this ad, seen above, will convince women specifically that he is better for America's economy and future.

When appealing to women, President Obama has pointed to his record, including the Lilly Ledbetter Fair Pay Act, free birth control under the Affordable Care Act, and support of abortion rights and Planned Parenthood, as positive accomplishments. The Romney ad takes a bleaker tone, using stark economic numbers to win over women from Obama. In the video, a mother's voice says, "Dear Daughter, welcome to America. Your share of Obama's debt is over $50,000." The narrator continues, "Obama's policies are making it harder on women." During the campaign thus far, Obama's message seems more successful with women; a recent New York Times/CBS poll has the president leading by a 53-41 margin with women.

In response to the "47 percent" Romney remarks that leaked yesterday, the Obama campaign released a new ad today, which features women voters prominently. The ad, titled "47 Percent," shows Americans, almost all of whom are women, watching the controversial Romney clip and reacting. One woman says, "I actually felt sick to my stomach." See that Obama ad below.

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