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Moderate Voter ISO Reading Material?

AdAge bets that when faced with the newsstand as a moderate voter you'll flick through Oprah, Maxim, Architectural Digest, and Woman's Day. Based on a study of 25,000 voters, AdAge thinks they have you all figured out, from magazine preferences to favorite TV stations. Can't figure out why you're addicted to the History Channel? AdAge says you're a McCain-loving, Mild Republican.

The results of the study are a little like political astrology. Voters are broken down into nine types:

  1. Super Democrats
  2. Left-Out Democrats
  3. Conservative Democrats
  4. On the Fence Liberals
  5. Green Traditionalists
  6. Mild Republicans
  7. Uninvolved Conservatives
  8. Ultra Conservatives
  9. Informed But Unregistered
  10. Unconnected and Unregistered

And quantifying the even-keeled divide in the country, each wedge — conservative, liberal, on the fence, unregistered — are all pretty equal. So that's why we've been having such a hard time coming to a consensus, we aren't all the same, we're just equally divided and passionate.

Some of the categories are pretty straightforward — but Green Traditionalist? If you think you might be one,


You're a "middle-of-the-road voter."

This segment tends to skew more traditional or conservative on some key political and social issues such as pro-life, social security, healthcare, and religion. The environment is a key issue for this group as they actively participate in recycling programs and are concerned about pollution.

AdAge pegs their highest media involvement as the radio. I don't know if they needed a study — it sounds like an NPR tote-bag would've been a big enough clue.

Do you think you fall into one of these types?

Join The Conversation
The-City-Girl The-City-Girl 9 years
Apparently I'm a Super Democrat, lol. Doo-doo-doo-DOOOO! :pepino:
jennifer76 jennifer76 9 years
Hmm...I'm a moderate and feel mildly insulted by that reading list. :rotfl: Off to check out the site!
bethany21 bethany21 9 years
But then really, who doesn't love Southern Living?
hausfrau hausfrau 9 years
this is really interesting!
chakra_healer chakra_healer 9 years
I am uncategorizable, at the newsstand I reach for bust as often as the economist, tat, european, architecture, or porn mags. Often I leave with a saucy mix, although bust, economist, hello (it's huge!) and harper's (used to be vanity fair) usually win, ha. :)
philleif philleif 9 years
This is why I only read Disaffected New-Englander Quarterly. And Dwell.
i-heart-monster i-heart-monster 9 years
Oh my - I just looked too and looks like idealistically i'm a green traditionalist (closest), and I like Super Democrat/Mild Republican TV shows, and none of the mags. Hee hee! Seriously though CitizenSugar - this is a great find and thanks for sharing. I find the analysis quite intriguing!
CitizenSugar CitizenSugar 9 years
I wouldn't just means you're open minded ;)
bethany21 bethany21 9 years
I read their site and now I'm having a bit of an identity crisis! The description that matched me best was Mild Republican, but I muchly prefer the tv channels of the Super Democrats and the magazines of the Ultra Conservatives! What's wrong with me?!
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