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Modern? Steele Promises New GOP Image in Hip-Hop Settings

Get ready Democrats. The new RNC Chairman Michael Steele is gearing up an "off the hook" public relations campaign for his party. The first African-American Republican chairman told the Washington Times that he plans on bringing the Grand Old Party's principles to "urban-suburban hip-hop settings." What do you think that would look like?

Here are some other quotes from the interview:

  • On not leaving anyone out: We need to uptick our image with everyone, including one-armed midgets.
  • On the regionalization of the party: There was underlying concerns we had become too regionalized and the party needed to reach beyond our comfort. We need messengers to really capture that region — young, Hispanic, black, a cross section . . . We want to convey that the modern-day GOP looks like the conservative party that stands on principles. But we want to apply them to urban-suburban hip-hop settings.
  • On reaching out to moms: Where we have fallen down in delivering a message is in having something to say, particularly to young people and moms of all shapes — soccer moms, hockey moms.
  • In making his case that the GOP has to get back in touch with America, Michael Steele sounds surprisingly out of touch. Then again, I give him credit for wanting to push the party out of its comfort zone. What do you make of the interview?


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