American women may want bigger boobs, but British men want smaller ones — on themselves, that is.
Turns out there was a 44 percent increase year over year in men who want to get rid of their larger-than-normal "man boobs," aka moobs. A moob job to reduce their size is now the fifth most popular cosmetic surgery procedure for men.
"We are seeing men of all ages coming in to have their breasts made smaller," said plastic surgeon Douglas McGeorge, including one grandfather who had never removed his shirt on the beach because he was embarrassed about the size of his chest.
Men really are the new women. The other procedures more popular than moob jobs for British men? Nose jobs, eye lifts, ear pinning, and liposuction.