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More Men Use Hair Straighteners

Women Want Men to Look Good, but Not With Effort

The metrosexual seems like a distant, early- to mid-aughties nightmare of a guy, but male primping has only increased in popularity over the last decade. Maybe we hear less about it, because it's become more acceptable?

One in 20 men uses hair straighteners. That seems like a lot considering they are niche tools for unrelaxable hair, but wavy hair knows no gender. The UK's male beauty market tripled in size between 2002 and 2006, and hair straightening has become a preferred primping practice for the country's youngest gentlemen. A teacher at a British board school says boys use hair straighteners "openly," and it's even quite the turn-on for girls.

While lots of women love feminine men, I think the real hypocrisy is we want men to look good, but we don't want to know how they did it. And we certainly don't want to hear it took work! Has the beauty double standard evened itself out?

Image Source: Thinkstock
Join The Conversation
Bettye-Wayne Bettye-Wayne 7 years
Actually.... I do think it's sexy when a man uses lotion sometimes. Like, wow, you DON'T want your skin to feel like sandpaper? How considerate!
Bettye-Wayne Bettye-Wayne 7 years
Cheap, gooey gel! Ewww... As far as men goes, shower, deodorant, brush & floss, shave the face, q-tip the ears, and trim the pubes. That's it. Anything more than that seems too feminine, I like my men extra masculine.
coaboytoy coaboytoy 7 years
It's a common dilemma of the modern gentleman for you see, looking effortlessly good takes more effort than just drenching our hair with cheap, gooey gel. Oh, to be us.
bengalspice bengalspice 7 years
Men don't want to know the amount of work we put into looking good either. We're expected to look effortlessly good too.
skigurl skigurl 7 years
I agree that I want a guy to look good but I want it to be rugged, didn't try too hard, good (and if he's got a good body, good taste in clothes, a nice haircut, and is hot, that shouldn't be a problem)...I wouldn't date a guy who used a hair straightener, and I wouldn't date a guy who took longer to get ready than I do.
Studio16 Studio16 7 years
I like natural, preppy good looks. If I caught my boyfriend using a hair straightener I'd be a little concerned, especially as I don't even use one! This does remind me of a funny story. Years ago on a business trip, my dad and a much younger man were booked in rooms next to each other. The other guy's hair dryer wasn't working, so he pounded on my dad's door. When my dad opened, the guy was freaking out and panted, "Is your hair dryer working? Do you have a hair dryer I can use?" My dad held up his hand and ran it through his hair. The other guy was, of course, appalled and ran to grab my dad's dryer from the vanity. (That said, I don't think using a dryer is that effeminate. It's just such a funny story because my dad had never met a man who used a hair dryer before.)
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