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New Lane Bryant Plus-Size Lingerie Ad Rejected by TV Networks

Lingerie Ad Causes Plus-Size Controversy

Most of us have seen the commercials with perfect Victoria Secret models telling us to love our bodies. Mixing things up, plus-size retailer Lane Bryant made a TV ad to show off its new lingerie, but ABC and FOX rejected it. The company got angry, pointing out that its spot did not differ from other lingerie ads, except of course when it came to the size of the models and the ampleness of their cleavage.

Lane Bryant took to its blog to point out the double standard, saying:

Fox demanded excessive re-edits and rebuffed it three times before relenting to air it during the final 10 minutes of "American Idol," but only after we threatened to pull the ad buy. Yes, these are the same networks that have scantily-clad housewives so desperate they seduce every man on the block . . .

Word. But something's up now, as Lane Bryant has removed the commercial from YouTube and unpublished its principled blog post. Guess we'll have to tune into Fox to see it after all. How sly!

Update: The commercial is back on YouTube. To see it,


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