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Obama Buys 30 Minutes For Prime Time Appeal: Smart Move?

On Oct. 29, six days before the election, Barack Obama will appear on at least CBS and NBC to make a final 30-minute case for his candidacy. Obama purchased the large block of national airtime for what is essentially a more personalized, and lengthy, campaign commercial.

Thanks to cheap TV time and lack of campaign finance laws, direct appeals were commonplace during the 1960s and '70s. As the 1952 Republican VP nominee, Richard Nixon, one of the first to appeal to voters directly via TV, gave the infamous "Checkers Speech" denying that he accepted illegal donations. His effort to reach out to voters was essentially successful, as the Eisenhower/Nixon ticket went on to victory. Ross Perot was the last to air low-rated campaign infomercials in 1992.

Networks will offer McCain a similar time at a similar price, but Obama's fund-raising advantage may mean only he has the resources. Obama often makes his message demographic specific, for example buying ads on MTV. By appealing to the entire nation, Obama can convey a unified message. I'm still left wondering what details he has up his sleeves for the mega-ad. An economy-heavy speech would have an historical hook, considering Oct. 29 marks the anniversary of Black Tuesday, the start of the Great Depression.


Join The Conversation
dreamsugar dreamsugar 8 years
It's funny -- this ticket doesn't want BIG government -- but they want BIG government to bail them out and buy up mortgages. Funny --
Jillness Jillness 8 years
Gemini, where did you get that from? You can't just "use up" donations that came from illegal sources. If they found that he had received illegal donations, they would have to return it even if all the money has been spent. I can tell you get your information from extreme right sources, because they are the only ones calling him "socialist". Did you hear about McCain's plan to buy up the difference on bad mortgages, so the banks don't lose any money? And you are calling Obama socialist?
Mina-Xue Mina-Xue 8 years
Brilliant strategy!
gemini7827 gemini7827 8 years
obama is getting rid of the illegal foreign donations quick by spending $2 million for this. on the side. my mind is made up. i am an independent and obama is way to liberal and very much socialist! i am not taking my chance on a socialist. i am voting for mccain/palin.
kelsen kelsen 8 years
Mommaof2 said - "half of the people voting for McCain are racist who dont want a black man to win" I question that statement, although you may not have meant it literally. I know plenty of people who are voting for McCain for reasons that have nothing to do with race. Is it sad, terrible, awful, horrible that racism and hate exist? Yes. It is a problem and plague of humanity, not limited to a single political party or view.
momma-tikita momma-tikita 8 years
on topic...i think its smart. you'd be surprised how many people will still be thinking about this whole thing days before we vote. Liliblu..that video is disturbing. wow....i cant wait to show my hubby when he wakes up! its rediculous how stupid people can be!half of the people voting for McCain are racist who dont want a black man to win...and after what McCain said tonight about "Obama being a good man" and getting boo'ed its obvious he lost a few supporters!:( and for those who havent seen this..McCain's Brain...i cannot stop watching it!!!
Roarman Roarman 8 years
Haus thanks for bringing the cupcake back. YUM! I saw that Mich was posting again. Nice to see they let her out of time out.
liliblu liliblu 8 years
Good night ladies.
liliblu liliblu 8 years
Dream and Kas I'm off to watch Real Time. I hope he has good guests and stays off of religion.
liliblu liliblu 8 years
Dream :ROTFL:
dreamsugar dreamsugar 8 years
lol -- sorry -- now I get it. I was like "WTF -- really"
liliblu liliblu 8 years
The guy = uncle's former coworker.
liliblu liliblu 8 years
Dream the guy was talking about Rachel Maddow. My uncle watches her everyday. He loves her show.
kastarte2 kastarte2 8 years she as in Rachel Maddow.
dreamsugar dreamsugar 8 years
LOL -- she as in Palin??
liliblu liliblu 8 years
Everyone I know loves Rachel Maddow. My uncles in law enforcement. He told us he was talking to former coworker one day about the election. My uncle told him something Maddow mentioned on her show. He says the guy stopped him and said, "you know she's gay, right?". My uncle said "Really, I thought so," then finished telling him what she said on the show.
dreamsugar dreamsugar 8 years
ty :hug: I had been only looking at gallup
kastarte2 kastarte2 8 years
I got those poll numbers at
dreamsugar dreamsugar 8 years
Where did you find these polls Kas?
dreamsugar dreamsugar 8 years
Gotta love those poll numbers!!
kastarte2 kastarte2 8 years
"But she cracks me up.. a guest said thank you sir to her the other day and she didn't miss a beat she said you're welcome and I get that all the time." :rotfl: That is hilarious! She's a good sport.
Imabeliever Imabeliever 8 years
Night all.. I am outta here too. :wave: Lil boys need Pj's and incentive to go nighty night!
Imabeliever Imabeliever 8 years
lol.. I had a crush on Robin on Morning Express with Robin Meade on headline news.. and sometimes the hubby and I talk about how much funit would be to have a beer with Rachel Maddow though it totally cracks me up when she is in street clothes and obviously gay vs in uniform for the Rachel Maddow show. But she cracks me up.. a guest said thank you sir to her the other day and she didn't miss a beat she said you're welcome and I get that all the time.
kastarte2 kastarte2 8 years
Night haus! :hug:
kastarte2 kastarte2 8 years
I tend to watch CNN. Mostly by default but it doesn't hurt that Anderson Cooper is easy on the eyes. I don't get MSNBC (even though I'm supposed to) and Fox news fades in and out on the TV in my bed room. I can only tolerate bad reception for so long.
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