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Ogilvy Paris Scrabble Ads

Ogilvy Paris Ads Try to Make Scrabble Cool

The whole point of Scrabble for word nerd devotees, though, is the game's extreme nerdiness. Instead of going out on a Saturday night, you hang out with friends and/or a sweetie and string together words unrelated outside of their common letters. In this Ogilvy ad from France, animators imagine a whole array of creatures borne of these disparate words that meet up in a colorful cartoon set to punk music. Preaching to the choir — but pretty cute.

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cordata cordata 8 years
I like the song Wish it were downloadable
cordata cordata 8 years
I like the song Wish it were downloadable
le-romantique le-romantique 8 years
Scrabble is awesome. The only people that think its nerdy are the people that can't play because they suck at it... and are jealous :] haha
leslievanhouten leslievanhouten 8 years
This is cool, but the Yoga ad is hot hot stuff
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